20F
Sophistication Index

Office of the General Counsel

HQ Okemos, MI#2 of 2 Attorneys 1 deltadentalmi.com Tel 517-347-5282
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Office of the General Counsel is a Okemos, Michigan-based personal injury firm running 9 technologies across 8 categories. Key investments include Google Analytics for analytics, Amazon CloudFront for cdn & OneTrust for compliance. Ranked #488 among 7,198 firms in the Awareness-Only Firms segment, Office of the General Counsel outperforms 93% of PI firms nationally on technology investment.

Market Segment View segment →
Awareness-Only Firms 7198 firms
93.2% Percentile
#488 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 9 tools detected
Analytics 1
Google Analytics
CDN 1
Amazon CloudFront
Compliance 1
OneTrust
Email Infrastructure 1
Google Workspace
Fonts 1
Font Awesome
JS Library 1
jQuery
Marketing Automation 1
Pardot
UI Framework 2
Bootstrap Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Northwesternmutual 43.5 100.0% Minimalist Tech Users
Dorsey & Whitney LLP 28.0 100.0% Awareness Leaders
Jamespsaurer 9.5 100.0% Awareness-Only Firms
Wagstaff Law Firm 13.5 100.0% Awareness-Only Firms
GMA Law, PLLC 13.5 100.0% Awareness-Only Firms
Russman Law Offices 13.5 100.0% Awareness-Only Firms
Callanan Law LLP 13.5 100.0% Awareness-Only Firms
The Martin Law Group, LLC 44.0 100.0% Retention Innovators
Funnel Coverage 1/4 stages
Awareness
40%
Google Analytics
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Microsoft 365
48.7% of Awareness-Only Firms
WordPress
43.9% of Awareness-Only Firms
Google Tag Manager
24.7% of Awareness-Only Firms
Google reCAPTCHA
13.5% of Awareness-Only Firms
Elementor
12.9% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Office of the General Counsel 20.0 F 1 Okemos you
Hamo Law Firm 0.0 F 10 Flint
Blaske & Blaske PLC 13.5 F 10 Ann Arbor
Kajy Law 84.3 A- 10 Southfield
Buchanan Firm 18.5 F 10 Ada
John D Tallman attorney at law 26.0 F 10 Grands Rapid

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