38F
Sophistication Index

runnelsinsurance.com

runnelsinsurance.com
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runnelsinsurance.com is a personal injury law firm with a F technology grade. Key investments include Google Analytics for analytics, Olark for chat & intake & Google Reviews Widget for reviews. Within the Basic Tech Adopters segment (6,792 firms), runnelsinsurance.com ranks #2532 and outperforms 63% of peers on technology adoption.

Market Segment View segment →
Basic Tech Adopters 6792 firms
62.7% Percentile
#2532 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 14 tools detected
accessibility 1
Analytics 1
Chat & Intake 1
Email Infrastructure 1
JS Framework 1
JS Library 1
Maps 1
Programming Language 1
PHP
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
The Law Offices of Joel M. Bacher 40.0 100.0% Basic Tech Adopters
Arthofer & Tonkin Law Offices P.C. 27.0 100.0% Basic Tech Adopters
Proof Serve 29.5 100.0% Basic Tech Adopters
Einsteinins 33.5 100.0% Awareness-Only Firms
martinmurphylaw.com 29.5 100.0% Conversion-Focused Firms
Creed & Creed Law Offices 33.5 100.0% Conversion-Focused Firms
The Cycle Attorney 33.5 100.0% Conversion-Focused Firms
Lebamoff Law, LLC 29.5 100.0% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
40%
Google Analytics
Engagement
40%
Olark
Conversion
0%
Retention
0%
Technology Opportunities used by peers
WordPress
85.6% of Basic Tech Adopters
Google Tag Manager
54.5% of Basic Tech Adopters
Microsoft 365
52.3% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Local Competitors same state, similar size

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