25F
Sophistication Index

Rogers Townsend, LLC

HQ Columbia, SC#33 of 56 Attorneys 1 rtt-law.com Tel 8037717900
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Rogers Townsend, LLC is a Columbia, South Carolina-based personal injury firm running 10 technologies across 8 categories. Key investments include Google Analytics for analytics, WordPress for cms & Mimecast for email security. Within the Awareness Leaders segment (2,459 firms), Rogers Townsend, LLC ranks #1191 and outperforms 52% of peers on technology adoption.

Market Segment View segment →
Awareness Leaders 2459 firms
51.6% Percentile
#1191 Rank in segment
28.3 Segment avg SI

Firms with a strong focus on awareness but lacking in engagement, conversion, and retention.

Technology Stack 10 tools detected
Analytics 2
Google Analytics Google Tag Manager
CMS 1
WordPress
Email Security 1
Mimecast
Fonts 1
Google Fonts
JS Library 1
jQuery
Programming Language 1
PHP
Structured Data 1
Schema.org (LegalService)
UI Framework 2
Bootstrap Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
on-par
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
eshawlaw.com 14.5 100.0% Awareness-Only Firms
beattieashmore.com 10.5 100.0% Awareness-Only Firms
Kenkeoinsurance 14.5 100.0% Awareness-Only Firms
Thesmithfamilylawfirm 24.0 100.0% Basic Tech Adopters
Greene & Schultz 26.5 100.0% Awareness Leaders
Roman & Roman, P.A. 13.5 100.0% Awareness-Only Firms
Twinshieldinsurance 10.5 100.0% Awareness-Only Firms
Ryan Duffy Law 10.5 100.0% Awareness-Only Firms
Funnel Coverage 1/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Facebook Pixel
59.8% of Awareness Leaders
Microsoft 365
51.2% of Awareness Leaders
Google Workspace
41.5% of Awareness Leaders
Scorpion
24.3% of Awareness Leaders
AudioEye
18.3% of Awareness Leaders
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Rogers Townsend, LLC 25.0 F 1 Columbia you
Lovely Law Firm 77.5 B+ 10 Myrtle Beach
Roden Law 58.5 C 9 Charleston
Goings Law Firm LLC 81.5 A- 9 Columbia
Law Office of Kenneth E. Berger 79.8 B+ 9 Columbia
Duffy & Young, LLC 82.3 A- 9 Charleston
Office Locations 1 offices
Headquarters
Columbia, SC
1221 Main St Fl 14, 29201-6224

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Misty
Misty Firm Data Analyst