43D
Sophistication Index

roothlawgroup.com

Attorneys 8 roothlawgroup.com

roothlawgroup.com is a personal injury law firm with a D technology grade. Key investments include Google Analytics for analytics, Contact Form 7 for forms & CallRail for call tracking. The firm has 8 office locations. roothlawgroup.com is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
16.9% Percentile
#4844 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 8 tools detected
Analytics 1
Call Tracking 1
CMS 1
Fonts 1
Forms 1
JS Library 1
Programming Language 1
PHP
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
behind
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
kareemlaw.com 40.0 100.0% Conversion-Focused Firms
Attorney at Law 29.5 100.0% Basic Tech Adopters
The Law Office of Michael S. Johnson 44.0 100.0% Conversion-Focused Firms
oconnellwest.com 49.5 100.0% Conversion-Focused Firms
Johnson, Ratliff & Waide 44.0 100.0% Conversion-Focused Firms
Law Office Of Russell S Rice, PLLC 17.5 100.0% Engagement Specialists
Grecolawpllc 29.5 100.0% Basic Tech Adopters
Law Office of William Ware 34.5 100.0% Engagement Specialists
Funnel Coverage 3/4 stages
Awareness
40%
Google Analytics
Engagement
40%
Contact Form 7
Conversion
40%
CallRail
Retention
0%
conversion stack (CallRail)
Technology Opportunities used by peers
Microsoft 365
55.6% of Conversion-Focused Firms
Google Tag Manager
51.9% of Conversion-Focused Firms
Google Workspace
50.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Local Competitors same state, similar size

No comparable firms found.

Attorney Roster 1 found
NameLocationPractice
Ryan Patrick Rooth Deltona, Florida personal-injury

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Misty
Misty Firm Data Analyst Top Law Dog