75B
Sophistication Index

Rob King Law

Rob King and Associates is a team of award-winning personal injury attorneys in Indianapolis with over 22 years of experience. They specialize in fighting for the financial rights of accident victims …

HQ Indianapolis, IN#11 of 101 robkinglaw.com Tel 3179160000
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Rob King Law is a Indianapolis, Indiana-based personal injury firm running 15 technologies across 13 categories. Key investments include Google Analytics for analytics, ApexChat for chat & intake & Gravity Forms for forms. Within the Conversion-Focused Firms segment (5,831 firms), Rob King Law ranks #1259 and outperforms 78% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
78.4% Percentile
#1259 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 15 tools detected
Analytics 1
Call Tracking 1
CDN 1
Chat & Intake 2
CMS 1
Email Infrastructure 1
Fonts 1
Forms 1
JS Library 1
Maps 1
Programming Language 1
PHP
UI Framework 2
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
on-par
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
The Kyle Law Firm 65.0 98.7% Conversion-Focused Firms
Fulmer Sill 63.5 98.7% Conversion-Focused Firms
Law Office of Rodolfo Marquez, APC 45.0 98.7% Basic Tech Adopters
Collins Elizondo, PLLC 62.5 98.7% Conversion-Focused Firms
KJ Injury & Accident Lawyers 61.0 98.7% Conversion-Focused Firms
spllaw.com 54.0 98.7% Basic Tech Adopters
The Raimondo Law Firm 79.5 98.2% Conversion-Focused Firms
Fulgham Hampton 69.0 98.2% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
40%
Google Analytics
Engagement
96%
ApexChat · Blazeo · Gravity Forms · YouTube
Conversion
40%
CallRail
Retention
0%
4 paid tools conversion stack (CallRail)
Technology Opportunities used by peers
Google Tag Manager
51.9% of Conversion-Focused Firms
Google Workspace
50.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
74.8 B — Indianapolis you
Wagner Reese Llp. 81.5 A- 47 Carmel
Parr Richey Frandsen Patterson Kruse Llp. 65.0 B- 42 Lebanon
Garrison Law Firm, LLC 34.5 F 32 Indianapolis
Theodoros & Rooth, P.C. 65.0 B- 27 Merrillville
Keller & Keller 69.0 B- 23 Granger
Attorney Roster 1 found
NameLocationPractice
Office Locations 1 offices
Headquarters
Indianapolis, IN
22 E Washington St Ste 310, 46204-3529

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