38F
Sophistication Index

Rack Law Group

Rack Law Group is a personal injury law firm that focuses on motor vehicle accidents, wrongful death, medical malpractice, and slip and fall cases. The firm operates on a contingency fee basis and all…

HQ Scottsdale, AZ#8 of 29 Attorneys 1 racklawgroup.com Tel +1 855-722-5529
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Rack Law Group is a Scottsdale, Arizona-based personal injury firm running 10 technologies across 6 categories. Key investments include Facebook Pixel for analytics, Google Workspace for email infrastructure & Scorpion for legal marketing. Within the Awareness Leaders segment (2,459 firms), Rack Law Group ranks #424 and outperforms 83% of peers on technology adoption.

Market Segment View segment →
Awareness Leaders 2459 firms
82.8% Percentile
#424 Rank in segment
28.3 Segment avg SI

Firms with a strong focus on awareness but lacking in engagement, conversion, and retention.

Technology Stack 10 tools detected
Analytics 4
Facebook Pixel Google Analytics Google Tag Manager Simpli.fi
Email Infrastructure 2
Google Workspace Microsoft 365
Legal Marketing 1
Scorpion
Programming Language 1
PHP
Structured Data 1
Schema.org (LegalService)
UI Framework 1
Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
ahead
Intake
behind
CRM / Case
behind
SEO
on-par
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Jetton & Meredith, PLLC 61.5 100.0% Retention Innovators
Robert Sparks Attorneys 37.5 100.0% Awareness Leaders
pattonandpittman.com 48.0 100.0% Awareness Leaders
Martin Jean & Jackson, Attorneys At Law 62.5 100.0% Awareness Leaders
The Watson Firm, PLLC. 48.0 100.0% Awareness Leaders
Percy Law Group 48.0 100.0% Awareness Leaders
Kinnard Law 58.5 100.0% Awareness Leaders
Pierce, Sloan, Kennedy & Early LLC 48.0 100.0% Awareness Leaders
Funnel Coverage 1/4 stages
Awareness
100%
Facebook Pixel · Google Analytics · Google Tag Manager · Scorpion · Simpli.fi
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
WordPress
39.2% of Awareness Leaders
AudioEye
18.3% of Awareness Leaders
Google reCAPTCHA
16.8% of Awareness Leaders
Cloudflare Web Analytics
14.0% of Awareness Leaders
All in One SEO
12.3% of Awareness Leaders
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Rack Law Group 37.5 F 1 Scottsdale you
PAUL ENGLANDER 50.0 C- 10 Phoenix
Gallagher Law Group 35.5 F 10 Phoenix
Hutzler Law 66.0 B- 10 Phoenix
Lorona Mead, Attorneys At Law 30.5 F 10 Phoenix
Rispoli Law, PLLC 9.5 F 10 Phoenix
Office Locations 1 offices
Headquarters
Scottsdale, AZ
7135 E Camelback Road, 85251

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Misty
Misty Firm Data Analyst Top Law Dog