24F
Sophistication Index

Public Justice

Public Justice is a national public interest law firm and nonprofit legal advocacy organization. We protect consumers, employees, civil rights, and the environment. Our mission is to combat social and…

HQ Washington, DC#45 of 81 publicjustice.net Est. 1982
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Public Justice is a Washington, District of Columbia-based personal injury firm running 13 technologies across 9 categories. Key investments include Google Analytics for analytics, Constant Contact for email marketing & WordPress for cms. Public Justice is part of the Retention Innovators segment, a group of 1,852 firms with similar technology investment patterns.

Market Segment View segment →
Retention Innovators 1852 firms
12.0% Percentile
#1626 Rank in segment
52.3 Segment avg SI

Firms with a strong toolset supporting retention, alongside moderate awareness and engagement.

Technology Stack 13 tools detected
CMS 1
Email Infrastructure 1
Email Marketing 1
JS Library 1
Page Builder 2
Programming Language 1
PHP
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
on-par
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Theforwardinsurance 30.5 100.0% Basic Tech Adopters
Horrigan Norman, LLC. 10.5 100.0% Awareness-Only Firms
Heritage Agency 50.5 100.0% Retention Innovators
Heritagepci 10.5 100.0% Awareness-Only Firms
Bozzelliins 30.5 100.0% Basic Tech Adopters
Lanier Law Group 14.5 100.0% Awareness-Only Firms
materalaw.com 29.0 100.0% Basic Tech Adopters
Konen 50.5 100.0% Retention Innovators
Funnel Coverage 2/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
0%
Conversion
0%
Retention
40%
Constant Contact
retention stack (Constant Contact)
Technology Opportunities used by peers
Google Workspace
58.3% of Retention Innovators
Facebook Pixel
29.0% of Retention Innovators
SendGrid
26.6% of Retention Innovators
Google reCAPTCHA
23.4% of Retention Innovators
Mailchimp
20.3% of Retention Innovators
Local Competitors same state, similar size
FirmScoreGradeAttysCity
24.0 F — Washington you
The Fierberg National Law Group 34.5 F 33 Washington
Klaproth Law PLLC 13.5 F 11 Washington
Donahoe Kearney, PLLC 82.5 A- 9 Washington
Price Benowitz Accident Injury Lawyers Llp. 83.5 A- 7 Washington
Chaikin, Sherman, Cammarata & Siegel, P.C. 73.0 B 5 Washington
Office Locations 1 offices
Headquarters
Washington, DC
1620 L Street Northwest, 20036

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