54C-
Sophistication Index

Proffitt & Cox

Proffitt & Cox, LLP is a law firm based in Columbia, South Carolina. They specialize in personal injury cases and provide legal representation to clients who have suffered injuries in various situatio…

HQ Columbia, SC#16 of 56 Attorneys 3 proffittcox.com
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Proffitt & Cox is a Columbia, South Carolina-based personal injury firm running 14 technologies across 11 categories. Key investments include Google Analytics for analytics, Smith.ai for intake software & SparkPost for email marketing. The firm has 4 office locations. Within the Retention Innovators segment (1,852 firms), Proffitt & Cox ranks #823 and outperforms 56% of peers on technology adoption.

Market Segment View segment →
Retention Innovators 1852 firms
55.5% Percentile
#823 Rank in segment
52.3 Segment avg SI

Firms with a strong toolset supporting retention, alongside moderate awareness and engagement.

Technology Stack 14 tools detected
CMS 1
Email Infrastructure 2
Email Marketing 1
Intake Software 1
JS Framework 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
ahead
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Warner Law Offices, PLLC 41.0 100.0% Conversion-Focused Firms
Bbgbroker 69.0 100.0% Conversion-Focused Firms
Freeman & Freeman, LLP 55.5 100.0% Basic Tech Adopters
Shumaker, Loop & Kendrick, LLP 53.0 99.0% Retention Innovators
GrowPath LLC 58.0 99.0% Retention Innovators
Law Office of Shane R Kadlec 86.0 98.3% Retention Innovators
Big Auto Accident Attorneys 63.5 98.3% Retention Innovators
Leoncosgrove 46.0 98.3% Basic Tech Adopters
Funnel Coverage 3/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
0%
Conversion
40%
Smith.ai
Retention
40%
SparkPost
conversion stack (Smith.ai) retention stack (SparkPost)
Technology Opportunities used by peers
Facebook Pixel
29.0% of Retention Innovators
SendGrid
26.6% of Retention Innovators
Google reCAPTCHA
23.4% of Retention Innovators
Mailchimp
20.3% of Retention Innovators
Salesforce
18.0% of Retention Innovators
Local Competitors same state, similar size
FirmScoreGradeAttysCity
54.5 C- 3 Columbia you
Lovely Law Firm 77.5 B+ 10 Myrtle Beach
Roden Law 58.5 C 9 Charleston
Goings Law Firm LLC 81.5 A- 9 Columbia
Law Office of Kenneth E. Berger 79.8 B+ 9 Columbia
Duffy & Young, LLC 82.3 A- 9 Charleston
Attorney Roster 1 found
NameLocationPractice
Ronald Brian Cox North Charleston, South Carolina personal-injury
Office Locations 4 offices

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