47D
Sophistication Index

prattandtobin.com

Attorneys 9 prattandtobin.com

prattandtobin.com is a personal injury law firm with a D technology grade. Key investments include Google Analytics for analytics, SendGrid for email marketing & Contact Form 7 for forms. The firm has 9 office locations. prattandtobin.com is part of the Retention Innovators segment, a group of 1,852 firms with similar technology investment patterns.

Market Segment View segment →
Retention Innovators 1852 firms
42.6% Percentile
#1061 Rank in segment
52.3 Segment avg SI

Firms with a strong toolset supporting retention, alongside moderate awareness and engagement.

Technology Stack 13 tools detected
Analytics 1
CMS 1
Email Infrastructure 2
Email Marketing 1
Fonts 1
Forms 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
Security 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
on-par
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Nadeau Harkavy LLC 53.5 100.0% Retention Innovators
The Sanders Firm 57.5 100.0% Retention Innovators
Barrick Switzer Long Balsley 44.0 100.0% Engagement Specialists
Marc J. Bern & Partners LLP 37.5 100.0% Retention Innovators
Hackworth Ferguson & Thompson 44.0 100.0% Basic Tech Adopters
McCormick Law Firm 61.5 100.0% Retention Innovators
Neu Ins 44.0 100.0% Basic Tech Adopters
Leebankruptcy 33.5 99.0% Basic Tech Adopters
Funnel Coverage 3/4 stages
Awareness
40%
Google Analytics
Engagement
40%
Contact Form 7
Conversion
0%
Retention
40%
SendGrid
retention stack (SendGrid)
Technology Opportunities used by peers
Google Tag Manager
48.3% of Retention Innovators
Facebook Pixel
29.0% of Retention Innovators
Mailchimp
20.3% of Retention Innovators
Salesforce
18.0% of Retention Innovators
Gravity Forms
18.0% of Retention Innovators
Local Competitors same state, similar size

No comparable firms found.

Attorney Roster 1 found
NameLocationPractice
Patrick Sullivan Elgin, Illinois personal-injury

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