44D
Sophistication Index

Potter Anderson

Potter Anderson is a Delaware law firm that provides a full range of legal services to local, national, and international clients. With over 90 attorneys, Potter Anderson is one of the largest and mos…

HQ Wilmington, DE#9 of 31 potteranderson.com Est. 1826
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Potter Anderson is a Wilmington, Delaware-based personal injury firm running 3 technologies across 3 categories. Key investments include Google Analytics for analytics, SendGrid for email marketing & Mimecast for email security. Potter Anderson is part of the Retention Innovators segment, a group of 1,852 firms with similar technology investment patterns.

Market Segment View segment →
Retention Innovators 1852 firms
40.0% Percentile
#1108 Rank in segment
52.3 Segment avg SI

Firms with a strong toolset supporting retention, alongside moderate awareness and engagement.

Technology Stack 3 tools detected
Analytics 1
Email Marketing 1
Email Security 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Liberty Mutual 24.0 100.0% Minimalist Tech Users
txinjuryattorneys.com 9.5 100.0% Awareness-Only Firms
Mountcastleinsurance 29.5 100.0% Retention Innovators
Kasso Law Firm 9.5 100.0% Awareness-Only Firms
Eebins 14.5 100.0% Minimalist Tech Users
Onthelevelinsuranceservices 9.5 100.0% Awareness-Only Firms
The Law Office of Jeffrey T. Gillingham 29.5 100.0% Retention Innovators
Mcconnaughhay 28.0 100.0% Awareness Leaders
Funnel Coverage 2/4 stages
Awareness
40%
Google Analytics
Engagement
0%
Conversion
0%
Retention
40%
SendGrid
retention stack (SendGrid)
Technology Opportunities used by peers
Microsoft 365
64.4% of Retention Innovators
WordPress
63.4% of Retention Innovators
Google Workspace
58.3% of Retention Innovators
Google Tag Manager
48.3% of Retention Innovators
Facebook Pixel
29.0% of Retention Innovators
Local Competitors same state, similar size
FirmScoreGradeAttysCity
44.0 D — Wilmington you
Schwartz and Schwartz, Attorneys at Law, P.A. 42.5 D 9 Dover
Pratcher Krayer 78.8 B+ 5 Wilmington
Office Locations 1 offices
Headquarters
Wilmington, DE
1313 North Market Street, 19801

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