28F
Sophistication Index

McConnaughhay, Coonrod, et al

HQ Pensacola, FL#24 of 51 mcconnaughhay.com Tel 850-434-7122
Claim Profile →

McConnaughhay, Coonrod, et al is a Pensacola, Florida-based personal injury firm running 7 technologies across 6 categories. Key investments include Google Analytics for analytics, Microsoft 365 for email infrastructure & Mimecast for email security. Within the Awareness Leaders segment (2,459 firms), McConnaughhay, Coonrod, et al ranks #942 and outperforms 62% of peers on technology adoption.

Market Segment View segment →
Awareness Leaders 2459 firms
61.7% Percentile
#942 Rank in segment
28.3 Segment avg SI

Firms with a strong focus on awareness but lacking in engagement, conversion, and retention.

Technology Stack 7 tools detected
Analytics 1
Email Infrastructure 1
Email Security 1
Social 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Liberty Mutual 24.0 100.0% Minimalist Tech Users
txinjuryattorneys.com 9.5 100.0% Awareness-Only Firms
Mountcastleinsurance 29.5 100.0% Retention Innovators
Kasso Law Firm 9.5 100.0% Awareness-Only Firms
Eebins 14.5 100.0% Minimalist Tech Users
Onthelevelinsuranceservices 9.5 100.0% Awareness-Only Firms
The Law Office of Jeffrey T. Gillingham 29.5 100.0% Retention Innovators
Ebgsolutions 54.5 100.0% Retention Innovators
Funnel Coverage 1/4 stages
Awareness
40%
Google Analytics
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Tag Manager
60.5% of Awareness Leaders
Facebook Pixel
59.8% of Awareness Leaders
Google Workspace
41.5% of Awareness Leaders
WordPress
39.2% of Awareness Leaders
Scorpion
24.3% of Awareness Leaders
Local Competitors same state, similar size
FirmScoreGradeAttysCity
28.0 F — Pensacola you
Morgan & Morgan 21.0 F 513 Orlando
Kanner & Pintaluga 90.0 A+ 369 Boca Raton
Searcy Denney Scarola Barnhart & Shipley PA 59.5 C 298 Tallahassee
Lipcon, Margulies & Winkleman, P.A. 83.3 A- 269 Miami
Wolfson Law Firm 82.5 A- 236 Miami

Is this your firm?

Claim your profile to update your information and access premium competitive intelligence.

Claim mcconnaughhay.com →