50D
Sophistication Index

Porter Nordby Howe LLP

HQ Syracuse, NY#9 of 19 pnhlawyers.com Tel 3154779900
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Porter Nordby Howe LLP is a Syracuse, New York-based personal injury firm running 13 technologies across 12 categories. Key investments include Google Analytics for analytics, Blazeo for chat & intake & CallRail for call tracking. Porter Nordby Howe LLP is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
25.1% Percentile
#4366 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 13 tools detected
Call Tracking 1
Chat & Intake 1
CMS 1
Email Infrastructure 1
Fonts 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
on-par
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Elite Legal Marketing 64.5 100.0% Conversion-Focused Firms
Manning Herington 77.0 100.0% Conversion-Focused Firms
Harris & Harris Lawyers 69.0 100.0% Conversion-Focused Firms
Herzfeld, Suetholz, Gastel, Leniski and Wall, PLLC 50.0 100.0% Conversion-Focused Firms
Nicholson Revell 63.5 100.0% Conversion-Focused Firms
Bergman Draper Oslund Udo 40.0 100.0% Conversion-Focused Firms
Horenstein Nicholson & Blumenthal 63.5 100.0% Conversion-Focused Firms
Will Andrews Injury Attorney 52.5 100.0% Basic Tech Adopters
Funnel Coverage 3/4 stages
Awareness
40%
Google Analytics
Engagement
40%
Blazeo
Conversion
40%
CallRail
Retention
0%
conversion stack (CallRail)
Technology Opportunities used by peers
Microsoft 365
55.6% of Conversion-Focused Firms
Google Tag Manager
51.9% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
49.5 D — Syracuse you
Sullivan Papain Block McGrath & Cannavo P.C. 39.5 F 195 New York
Gair, Gair, Conason, et al 29.0 F 177 New York
Napoli Shkolnik PLLC 93.8 A+ 147 New York
Sepulveda 77.5 B+ 141 New York
The Rothenberg Law Firm, LLP 92.0 A+ 119 New York
Office Locations 1 offices
Headquarters
Syracuse, NY
125 E Jefferson St, 13202-2501

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