50C-
Sophistication Index

Herzfeld, Suetholz, Gastel, Leniski and Wall, PLLC

Herzfeld, Suetholz, Gastel, Leniski and Wall, PLLC is a partnership of smart, trustworthy, and caring lawyers who are committed to providing the best possible legal services to their clients. Their mi…

HQ Louisville, KY#31 of 86 Attorneys 1 hsglawgroup.com

Herzfeld, Suetholz, Gastel, Leniski and Wall, PLLC is a Louisville, Kentucky-based personal injury firm running 14 technologies across 12 categories. Key investments include Google Analytics for analytics, Intaker for intake software & CallRail for call tracking. Herzfeld, Suetholz, Gastel, Leniski and Wall, PLLC is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
25.8% Percentile
#4326 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 14 tools detected
Call Tracking 1
CMS 1
Email Infrastructure 1
Intake Software 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
Security 1
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
on-par
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Elite Legal Marketing 64.5 100.0% Conversion-Focused Firms
Manning Herington 77.0 100.0% Conversion-Focused Firms
Harris & Harris Lawyers 69.0 100.0% Conversion-Focused Firms
Nicholson Revell 63.5 100.0% Conversion-Focused Firms
Bergman Draper Oslund Udo 40.0 100.0% Conversion-Focused Firms
Horenstein Nicholson & Blumenthal 63.5 100.0% Conversion-Focused Firms
Will Andrews Injury Attorney 52.5 100.0% Basic Tech Adopters
Porter Nordby Howe LLP 49.5 100.0% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
0%
Conversion
60%
CallRail · Intaker
Retention
0%
conversion stack (CallRail, Intaker)
Technology Opportunities used by peers
Google Workspace
50.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
50.0 C- 1 Louisville you
Minner Vines Moncus 83.5 A- 10 Lexington
Golden Law Office 48.3 D 9 Lexington
Christopher L Jackson Law Ofc 38.5 F 9 Covington
Foreman Watson Holtrey 68.0 B- 9 Owensboro
Varellas & Varellas 46.0 D 8 Lexington
Office Locations 1 offices
Headquarters
Louisville, KY
515 Park Avenue, 40203

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