24F
Sophistication Index

Peterson Bernard

HQ Fort Lauderdale, FL#80 of 175 Attorneys 1 petersonbernard.com Tel 954-763-3200

Peterson Bernard is a Fort Lauderdale, Florida-based personal injury firm running 10 technologies across 9 categories. Key investments include Google Analytics for analytics, WordPress for cms & Microsoft 365 for email infrastructure. Ranked #378 among 7,198 firms in the Awareness-Only Firms segment, Peterson Bernard outperforms 95% of PI firms nationally on technology investment.

Market Segment View segment →
Awareness-Only Firms 7198 firms
94.8% Percentile
#378 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 10 tools detected
Analytics 1
CMS 1
Email Infrastructure 1
Email Security 1
Fonts 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
ahead
Platform
behind
Your firm Segment avg
Firms with Similar Tech
FirmScoreSimilaritySegment
Chilivis, Grubman, Warner & Berry LLP 24.0 99.5% Awareness-Only Firms
Krekeler Strother 28.0 99.2% Awareness Leaders
Bose McKinney & Evans 24.0 99.0% Awareness-Only Firms
Pyrongroup 25.0 98.8% Awareness Leaders
Tracy Police Dept 24.0 98.7% Awareness-Only Firms
Coats Rose 24.0 98.6% Awareness-Only Firms
Lexpath 24.0 98.2% Awareness-Only Firms
Wanger Jones Helsley PC 24.0 98.1% Awareness-Only Firms
Funnel Coverage 1/4 stages
Awareness
40%
Google Analytics
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Workspace
43.6% of Awareness-Only Firms
Google Tag Manager
24.7% of Awareness-Only Firms
Google reCAPTCHA
13.5% of Awareness-Only Firms
Elementor
12.9% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
24.0 F 1 Fort Lauderdale you
Hale Law 88.5 A 10 Sarasota
Kelleher Law 57.0 C 10 Naples
Kopp Law PA 20.0 F 10 St. Petersburg
Legler 37.0 F 10 Bradenton
McIntyre Thanasides 34.5 F 10 Tampa

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Misty Firm Data Analyst Top Law Dog