24F
Sophistication Index

Coats Rose

Coats Rose is a transaction and litigation law firm focused on the development of real estate, affordable housing, special purpose districts, business, and private wealth. They provide legal counsel t…

HQ Houston, TX#396 of 906 Attorneys 1 coatsrose.com Est. 1989
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Coats Rose is a Houston, Texas-based personal injury firm running 9 technologies across 8 categories. Key investments include Google Analytics for analytics, WordPress for cms & Microsoft 365 for email infrastructure. Ranked #378 among 7,198 firms in the Awareness-Only Firms segment, Coats Rose outperforms 95% of PI firms nationally on technology investment.

Market Segment View segment →
Awareness-Only Firms 7198 firms
94.8% Percentile
#378 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 9 tools detected
Analytics 1
Google Analytics
CMS 1
WordPress
Email Infrastructure 1
Microsoft 365
Email Security 1
Mimecast
Fonts 1
Google Fonts
JS Library 1
jQuery
Programming Language 1
PHP
UI Framework 2
Bootstrap Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
on-par
Platform
behind
Your firm Segment avg
Firms with Similar Tech
FirmScoreSimilaritySegment
Lozano Smith 24.0 99.6% Awareness-Only Firms
Wanger Jones Helsley PC 24.0 99.4% Awareness-Only Firms
Hughes Watters Askanase, LLP 24.0 99.4% Awareness-Only Firms
Brownandriding 24.0 99.3% Awareness-Only Firms
Bryant Rabbino LLP 24.0 99.2% Awareness-Only Firms
Nicolaides Fink Thorpe Michaelides Sullivan 24.0 99.2% Awareness-Only Firms
Newman Bronson & Wallis 24.0 99.1% Awareness-Only Firms
Kanner & Whiteley 24.0 99.1% Minimalist Tech Users
Funnel Coverage 1/4 stages
Awareness
40%
Google Analytics
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Workspace
43.6% of Awareness-Only Firms
Google Tag Manager
24.7% of Awareness-Only Firms
Google reCAPTCHA
13.5% of Awareness-Only Firms
Elementor
12.9% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Coats Rose 24.0 F 1 Houston you
Nemeroff Law Firm 33.5 F 10 Houston
Packard Law Firm 26.0 F 10 San Antonio
The Matthews Firm 9.5 F 10 Houston
Reaud Morgan & Quinn 73.5 B 10 Beaumont
The Erwin Law Firm, LLP 9.5 F 10 San Marcos
Office Locations 1 offices
Headquarters
Houston, TX
3 Greenway Plaza, 77027

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Misty
Misty Firm Data Analyst Top Law Dog