28F
Sophistication Index

Krekeler Strother

Krekeler Law, S.C. is an elite debtor creditor law firm serving all of Wisconsin. We help keep businesses in business and farmers farming. We get individuals a fresh start. Our attorneys and dedicated…

HQ Madison, WI#12 of 19 ks-lawfirm.com

Krekeler Strother is a Madison, Wisconsin-based personal injury firm running 12 technologies across 11 categories. Key investments include Google Analytics for analytics, Google Reviews Widget for reviews & WordPress for cms. Within the Awareness Leaders segment (2,459 firms), Krekeler Strother ranks #942 and outperforms 62% of peers on technology adoption.

Market Segment View segment →
Awareness Leaders 2459 firms
61.7% Percentile
#942 Rank in segment
28.3 Segment avg SI

Firms with a strong focus on awareness but lacking in engagement, conversion, and retention.

Technology Stack 12 tools detected
Analytics 1
CMS 1
Email Infrastructure 1
Email Security 1
Fonts 1
JS Library 1
Maps 1
Page Builder 1
Programming Language 1
PHP
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Person Mohrer Morales Boddy Garcia & Gutierrez PLLC 9.5 100.0% Awareness-Only Firms
Palacios Law Group 0.0 100.0% Minimalist Tech Users
Thurman Law Firm 9.5 100.0% Awareness-Only Firms
Brian Cable Law 20.0 100.0% Awareness-Only Firms
Kovler & Rush, P.C. 9.5 100.0% Awareness-Only Firms
The Wise Law Firm 9.5 100.0% Awareness-Only Firms
Law Office of Gary G. Norris 9.5 100.0% Awareness-Only Firms
badhambuck.com 49.5 100.0% Retention Innovators
Funnel Coverage 1/4 stages
Awareness
40%
Google Analytics
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Tag Manager
60.5% of Awareness Leaders
Facebook Pixel
59.8% of Awareness Leaders
Google Workspace
41.5% of Awareness Leaders
Scorpion
24.3% of Awareness Leaders
AudioEye
18.3% of Awareness Leaders
Local Competitors same state, similar size
FirmScoreGradeAttysCity
28.0 F — Madison you
Hupy and Abraham 92.0 A+ 115 Milwaukee
Keller Swan Injury Attorneys 73.5 B 45 Neenah
Nicolet Law Office 77.5 B+ 35 Hudson
Rozek Law Offices, S.C. 0 F 23 Madison
Cannon & Dunphy, S.C. 66.0 B- 18 Brookfield
Office Locations 1 offices
Headquarters
Madison, WI
15 North Pinckney Street, 53703

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