paulinamcdonald.com is a personal injury law firm with a C+ technology grade. Key investments include Facebook Pixel for analytics, The Trade Desk for advertising & Help Scout for chat & intake. Within the Retention Innovators segment (1,852 firms), paulinamcdonald.com ranks #776 and outperforms 58% of peers on technology adoption.
Technology Stack
9 tools detected
Advertising
1
Analytics
3
Call Tracking
1
Email Infrastructure
1
Email Marketing
1
UI Framework
1
Tech Investment Profile
vs. peer average
Firms with Similar Tech ?
| Firm | Score | Similarity | Segment |
|---|---|---|---|
| 60.3 | 100.0% | Retention Innovators | |
| 60.3 | 100.0% | Retention Innovators | |
| 60.3 | 100.0% | Retention Innovators | |
| 60.3 | 100.0% | Retention Innovators | |
| 60.3 | 100.0% | Retention Innovators | |
| 60.3 | 100.0% | Retention Innovators | |
| 60.3 | 100.0% | Retention Innovators | |
| 60.3 | 100.0% | Retention Innovators |
Gap Analysis
vs. segment centroid
Analytics
ahead
Advertising
ahead
Intake
ahead
CRM / Case
behind
SEO
behind
Email
on-par
Content
behind
Platform
behind
Your firm
Segment avg
Firms with Similar Websites ?
| Firm | Score | Match | Location |
|---|---|---|---|
| 60.3 | 85.5% | NoneNone | |
| 60.3 | 74.4% | NoneNone | |
| 33.5 | 73.8% | NoneNone | |
| 60.3 | 73.1% | NoneNone | |
| 60.3 | 72.9% | NoneNone | |
| 60.3 | 72.3% | NoneNone | |
| 60.3 | 71.3% | NoneNone | |
| 33.5 | 71.0% | NoneNone |
Funnel Coverage
3/4 stages
Awareness
96%
Facebook Pixel · Google Analytics · Google Tag Manager · The Trade Desk
Engagement
0%
Conversion
40%
Invoca
Retention
40%
Postmark
conversion stack (Invoca)
retention stack (Postmark)
Technology Opportunities
used by peers
Local Competitors
same state, similar size
No comparable firms found.
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