30F
Sophistication Index

Parham Smith & Archenhold

HQ Spartanburg, SC#4 of 7 Attorneys 1 parhamlaw.com Tel 8649904581

Parham Smith & Archenhold is a Spartanburg, South Carolina-based personal injury firm running 5 technologies across 5 categories. Key investments include Google Analytics for analytics, CallRail for call tracking & Microsoft 365 for email infrastructure. Parham Smith & Archenhold is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
4.1% Percentile
#5594 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 5 tools detected
Analytics 1
Call Tracking 1
Email Infrastructure 1
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Runnelsinsurance 37.5 100.0% Basic Tech Adopters
The Law Offices of Joel M. Bacher 40.0 100.0% Basic Tech Adopters
Arthofer & Tonkin Law Offices P.C. 27.0 100.0% Basic Tech Adopters
Robbins Estate Law 24.0 100.0% Conversion-Focused Firms
Proof Serve 29.5 100.0% Basic Tech Adopters
Einsteinins 33.5 100.0% Awareness-Only Firms
martinmurphylaw.com 29.5 100.0% Conversion-Focused Firms
Creed & Creed Law Offices 33.5 100.0% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
40%
Google Analytics
Engagement
0%
Conversion
40%
CallRail
Retention
0%
conversion stack (CallRail)
Technology Opportunities used by peers
WordPress
86.5% of Conversion-Focused Firms
Google Tag Manager
51.9% of Conversion-Focused Firms
Google Workspace
50.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
29.5 F 1 Spartanburg you
Lovely Law Firm 77.5 B+ 10 Myrtle Beach
Roden Law 58.5 C 9 Charleston
Goings Law Firm LLC 81.5 A- 9 Columbia
Law Office of Kenneth E. Berger 79.8 B+ 9 Columbia
Duffy & Young, LLC 82.3 A- 9 Charleston
Office Locations 1 offices
Headquarters
Spartanburg, SC
101 N Pine St, 29302-1604

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Misty
Misty Firm Data Analyst Top Law Dog