58C
Sophistication Index

Matt Abbott - The Outlawyer

HQ Suite 104D Huntsville, AL#1 of 1 Attorneys 5 outlawyer.com Tel 2563636384

Matt Abbott - The Outlawyer operates 6 offices across AL & Alabama, backed by 14 technologies spanning 11 categories. Key investments include Google Analytics for analytics, Contact Form 7 for forms & UserWay for accessibility. The firm has 6 office locations. Matt Abbott - The Outlawyer is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
37.8% Percentile
#3630 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 14 tools detected
accessibility 1
Call Tracking 1
CMS 1
Email Infrastructure 1
Forms 1
JS Library 1
Programming Language 1
PHP
Security 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
on-par
CRM / Case
behind
SEO
behind
Email
on-par
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Shaffer & Shaffer 47.0 100.0% Conversion-Focused Firms
Kaloustian Law Group APC 46.0 100.0% Basic Tech Adopters
Lambroulawfirm 50.0 100.0% Basic Tech Adopters
Walton Telken Injury Attorneys 54.5 100.0% Conversion-Focused Firms
Engels Law APC 57.5 100.0% Conversion-Focused Firms
Mansmann and Moore, LLP 43.5 100.0% Basic Tech Adopters
Sky Law Group, A.P.C. 39.5 100.0% Basic Tech Adopters
Conley Griggs Partin LLP 52.0 100.0% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
40%
Contact Form 7
Conversion
40%
CallTrackingMetrics
Retention
0%
conversion stack (CallTrackingMetrics)
Technology Opportunities used by peers
Microsoft 365
55.6% of Conversion-Focused Firms
CallRail
48.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
58.5 C 5 Suite 104D Huntsville you
Stokes Stemle LLC 82.5 A- 10 Montgomery
Brock & Stout 32.0 F 10 Enterprise
Blackwell Law Firm 29.0 F 10 Huntsville
Braswell Murphy 35.5 F 10 Mobile
Weaver Tidmore, LLC 27.0 F 10 Birmingham
Attorney Roster 1 found
NameLocationPractice
Matt Abbott Mobile, Alabama personal-injury

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Misty Firm Data Analyst Top Law Dog