Sophistication Index
O'Malley & Langan
n 1990, Attorney Todd O'Malley founded O'Malley & Langan. Since that time, as the practice has grown, so too has our team of partners, associates and support staff. Each of the 28 members of the O'Mal…
O'Malley & Langan is a Scranton, Pennsylvania-based personal injury firm running 10 technologies across 8 categories. Key investments include Google Analytics for analytics, Contact Form 7 for forms & CallRail for call tracking. O'Malley & Langan is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.
Technology Stack
10 tools detected
Analytics
2
Call Tracking
1
CMS
1
Email Infrastructure
1
Forms
1
Programming Language
1
Structured Data
1
UI Framework
2
Tech Investment Profile
vs. peer average
Gap Analysis
vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
on-par
CRM / Case
behind
SEO
ahead
Email
on-par
Content
ahead
Platform
behind
Your firm
Segment avg
True Competitors
by tech DNA similarity
| Firm | Score | Similarity | Segment |
|---|---|---|---|
| August Law | 34.5 | 100.0% | Conversion-Focused Firms |
| morrisonandbarnes.com | 42.0 | 100.0% | Basic Tech Adopters |
| Mayor Law | 54.5 | 100.0% | Conversion-Focused Firms |
| Highway Law Group | 50.5 | 100.0% | Conversion-Focused Firms |
| Anderson Hunter P.S. | 34.5 | 100.0% | Conversion-Focused Firms |
| Rooney Philly Lawyer | 30.5 | 100.0% | Basic Tech Adopters |
| Phillip A. Tatlow, Attorney at Law | 34.5 | 100.0% | Conversion-Focused Firms |
| Law Office of Katherine R. Moore, PC | 41.0 | 100.0% | Minimalist Tech Users |
Funnel Coverage
3/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
40%
Contact Form 7
Conversion
40%
CallRail
Retention
0%
conversion stack (CallRail)
Technology Opportunities
used by peers
Microsoft 365
Cloudflare Web Analytics
Facebook Pixel
Divi
Google reCAPTCHA
Local Competitors
same state, similar size
| Firm | Score | Grade | Attys | City | |
|---|---|---|---|---|---|
| O'Malley & Langan | 44.0 | D | 1 | Scranton | you |
| Feather Law Group LLC | 17.5 | F | 10 | Harrisburg | |
| Begley, Carlin & Mandio, | 34.5 | F | 10 | Langhorne | |
| ARM Lawyers | 44.3 | D | 10 | Stroudsburg | |
| Eckell, Sparks, Levy, Auerbach, Monte, Sloane, Matthews & Auslander, P.C. | 67.5 | B- | 10 | Media | |
| Figured Law Firm | 25.0 | F | 10 | Sweet Valley |
Office Locations
1 offices
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