28F
Sophistication Index

Nelson Mullins Riley & Scarborough LLP

Nelson Mullins Riley & Scarborough LLP is an Am Law 100 firm established in 1897, with over 1,000 attorneys and professionals across 32 offices. They provide a wide range of legal services including c…

HQ Columbia, SC#29 of 56 Attorneys 1 nelsonmullins.com Tel 8002372000 Est. 1897

Nelson Mullins Riley & Scarborough LLP is a Columbia, South Carolina-based personal injury firm running 7 technologies across 6 categories. Key investments include Google Analytics for analytics, CookieYes for compliance & Google Workspace for email infrastructure. Within the Awareness Leaders segment (2,459 firms), Nelson Mullins Riley & Scarborough LLP ranks #942 and outperforms 62% of peers on technology adoption.

Market Segment View segment →
Awareness Leaders 2459 firms
61.7% Percentile
#942 Rank in segment
28.3 Segment avg SI

Firms with a strong focus on awareness but lacking in engagement, conversion, and retention.

Technology Stack 7 tools detected
Analytics 1
Compliance 1
Email Infrastructure 1
Email Security 1
Fonts 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Sidley Austin Llp. 34.5 100.0% Awareness Leaders
Sifers Jensen & Palmer 20.0 100.0% Awareness-Only Firms
BSJ Law Group, PLLC 9.5 100.0% Awareness-Only Firms
Oldham & Smith 9.5 100.0% Awareness-Only Firms
Boomers Insurance 9.5 100.0% Awareness-Only Firms
dipetrillo.com 9.5 100.0% Awareness-Only Firms
Sentry 34.5 100.0% Awareness Leaders
Hardy Marble LLP 13.5 100.0% Awareness-Only Firms
Funnel Coverage 1/4 stages
Awareness
40%
Google Analytics
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Tag Manager
60.5% of Awareness Leaders
Facebook Pixel
59.8% of Awareness Leaders
Microsoft 365
51.2% of Awareness Leaders
WordPress
39.2% of Awareness Leaders
Scorpion
24.3% of Awareness Leaders
Local Competitors same state, similar size
FirmScoreGradeAttysCity
28.0 F 1 Columbia you
Lovely Law Firm 77.5 B+ 10 Myrtle Beach
Roden Law 58.5 C 9 Charleston
Goings Law Firm LLC 81.5 A- 9 Columbia
Law Office of Kenneth E. Berger 79.8 B+ 9 Columbia
Duffy & Young, LLC 82.3 A- 9 Charleston
Office Locations 1 offices
Headquarters
Columbia, SC
1320 Main St Fl 17, 29201-3268

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Misty Firm Data Analyst Top Law Dog