34F
Sophistication Index

Sentry

Sentry Insurance, founded in 1904, is a leading mutual insurance company offering customizable business insurance, employee benefits, and retirement products. With an A+ rating from A.M. Best, Sentry …

HQ Stevens Point, WI#1 of 2 Attorneys 1 sentry.com Tel +1 715-346-6000 Est. 1904
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Sentry is a Stevens Point, Wisconsin-based personal injury firm running 11 technologies across 9 categories. Key investments include Google Tag Manager for analytics, AB Tasty for ab_testing & OneTrust for compliance. Within the Awareness Leaders segment (2,459 firms), Sentry ranks #743 and outperforms 70% of peers on technology adoption.

Market Segment View segment →
Awareness Leaders 2459 firms
69.8% Percentile
#743 Rank in segment
28.3 Segment avg SI

Firms with a strong focus on awareness but lacking in engagement, conversion, and retention.

Technology Stack 11 tools detected
ab_testing 1
AB Tasty
Analytics 1
Google Tag Manager
Compliance 1
OneTrust
Email Infrastructure 1
Google Workspace
Email Security 1
Proofpoint
Fonts 1
Adobe Fonts
JS Framework 2
Next.js React
JS Library 1
jQuery
UI Framework 2
Bootstrap Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Sidley Austin Llp. 34.5 100.0% Awareness Leaders
Sifers Jensen & Palmer 20.0 100.0% Awareness-Only Firms
BSJ Law Group, PLLC 9.5 100.0% Awareness-Only Firms
Oldham & Smith 9.5 100.0% Awareness-Only Firms
Boomers Insurance 9.5 100.0% Awareness-Only Firms
dipetrillo.com 9.5 100.0% Awareness-Only Firms
Hardy Marble LLP 13.5 100.0% Awareness-Only Firms
Chenault, Hammond, P.C. 9.5 100.0% Awareness-Only Firms
Funnel Coverage 1/4 stages
Awareness
40%
Google Tag Manager
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Analytics
80.4% of Awareness Leaders
Facebook Pixel
59.8% of Awareness Leaders
Microsoft 365
51.2% of Awareness Leaders
WordPress
39.2% of Awareness Leaders
Scorpion
24.3% of Awareness Leaders
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Sentry 34.5 F 1 Stevens Point you
Law Office of Paul M. Marriett 33.5 F 10 Cudahy
Jeffrey M. Goldberg Law Offices 10.5 F 10 Milwaukee
Fox & Fox Sc 32.0 F 9 Monona
Pemberton Personal Injury Law Firm 92.0 A+ 9 Baraboo
Hammett, Bellin & Oswald, LLC 76.0 B+ 9 Neenah
Office Locations 1 offices
Headquarters
Stevens Point, WI
1800 Northpoint Drive, 54481

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Misty Firm Data Analyst Top Law Dog