52B+
Sophistication Index
12 tech signals

Nbplans

nbplans.com
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Nbplans is a personal injury firm running 12 technologies across 10 categories. Key investments include Google Analytics for analytics, ApexChat for chat & intake & WordPress for CMS. In the Basic Tech Adopters segment (6,792 firms), Nbplans ranks #996, outperforming 85% of peers.

Market Segment View segment →
Basic Tech Adopters 6792 firms
84.6% Percentile
#1038 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 12 tools detected
Chat & Intake 1
CMS 1
Email Infrastructure 1
Fonts 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
SEO 1
Video Hosting 1
Tech Investment Profile vs. national peers
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Firms with Similar Tech ?
FirmScoreSimilaritySegment
Law Office of E. Gregory M. Cannarozzi 52.0 97.8% Basic Tech Adopters
Greaney Scudder Law Firm 34.5 97.4% Basic Tech Adopters
Affinity Consulting Group 52.0 97.4% Basic Tech Adopters
The Reisch Law Firm, LLC 48.5 97.3% Basic Tech Adopters
Abbott Law Firm 52.0 97.2% Basic Tech Adopters
Palmer Legal Defense 47.0 96.9% Basic Tech Adopters
rjrlaw.com 44.0 96.8% Basic Tech Adopters
ecd.law 50.0 96.7% Basic Tech Adopters
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
on-par
Email
behind
Content
on-par
Platform
behind
Your firm Segment avg
Firms with Similar Websites ?
FirmScoreMatchLocation
Nbpassociates 35.5 85.4% Warren, MI
Bpinsurancegroup 19.0 81.9% NoneNone
Honesthealthgroup 80.8% NoneNone
Ihealthbrokers 39.5 80.6% Atlanta, GA
Healthmarkets 69.0 79.8% Nashville, TN
Onpoint Insurance 79.3% NoneNone
Healthnetco 46.8 79.1% Denver, CO
Mayberryadvisors 9.5 78.9% NoneNone
Funnel Coverage 2/4 stages
Awareness
80%
Google Analytics · Google Tag Manager · Rank Math
Engagement
80%
ApexChat · Hotjar · YouTube
Conversion
0%
Retention
0%
Technology Opportunities used by peers
48.0% of Basic Tech Adopters
40.5% of Basic Tech Adopters
32.4% of Basic Tech Adopters
29.3% of Basic Tech Adopters
20.8% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Nbplans 52.052 B+ 1 you
The Law Office of John J. Stanton 74.574 A 1
Albertson & Davidson, LLP 85.385 A+ 1
Campbell & Associates Law 84.584 A+ 1
The Law Office of Christopher H. Fitzgerald 00 F 1
Bratcher Gockel Law, LC 00 F 1

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