69B-
Sophistication Index

healthmarkets.com

healthmarkets.com

healthmarkets.com is a personal injury law firm with a B- technology grade. Key investments include Adobe Launch for analytics, SendGrid for email marketing & Invoca for call tracking. The firm has 2 office locations. Within the Retention Innovators segment (1,852 firms), healthmarkets.com ranks #459 and outperforms 75% of peers on technology adoption.

Market Segment View segment →
Retention Innovators 1852 firms
75.2% Percentile
#459 Rank in segment
52.3 Segment avg SI

Firms with a strong toolset supporting retention, alongside moderate awareness and engagement.

Technology Stack 13 tools detected
Analytics 1
Call Tracking 1
CMS 1
Email Infrastructure 1
Email Marketing 1
Email Security 1
Fonts 1
JS Framework 2
Marketing Automation 1
Programming Language 1
PHP
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Buckfirelaw 39.5 100.0% Retention Innovators
Ssclawfirm 60.0 99.3% Retention Innovators
Advocates Law Group PLLC 14.5 99.3% Minimalist Tech Users
NexLevel Direct 24.0 99.3% Retention Innovators
Agrapidis & Maroules P.C. 39.5 99.3% Retention Innovators
sctrial.com 44.0 99.3% Conversion-Focused Firms
Outten & Golden Llp. 74.0 98.9% Retention Innovators
Wiggins, Childs, Pantazis, Fisher & Goldfarb 78.0 98.4% Retention Innovators
Funnel Coverage 2/4 stages
Awareness
0%
Engagement
0%
Conversion
40%
Invoca
Retention
40%
SendGrid
3 enterprise-grade tools conversion stack (Invoca) retention stack (SendGrid)
Technology Opportunities used by peers
Google Analytics
66.8% of Retention Innovators
Microsoft 365
64.4% of Retention Innovators
WordPress
63.4% of Retention Innovators
Google Tag Manager
48.3% of Retention Innovators
Facebook Pixel
29.0% of Retention Innovators
Local Competitors same state, similar size

No comparable firms found.

Office Locations 2 offices

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