Sophistication Index
The Mottley Law Firm PLC
The Mottley Law Firm PLC, founded by trial attorney Kevin W. Mottley, is a boutique civil litigation practice specializing in complex business disputes, will and estate disputes, and personal injury c…
The Mottley Law Firm PLC operates 9 offices across VA & Virginia, backed by 12 technologies spanning 9 categories. Key investments include Google Analytics for analytics, Intaker for intake software & UserWay for accessibility. The firm has 9 office locations. The Mottley Law Firm PLC is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.
Technology Stack
12 tools detected
accessibility
1
Analytics
2
CDN
1
Email Infrastructure
2
Fonts
1
Intake Software
1
Legal Marketing
1
UI Framework
2
Tech Investment Profile
vs. peer average
Gap Analysis
vs. segment centroid
Analytics
on-par
Advertising
ahead
Intake
on-par
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
ahead
Your firm
Segment avg
True Competitors
by tech DNA similarity
| Firm | Score | Similarity | Segment |
|---|---|---|---|
| Law Offices of Sheryl L. Burke | 52.5 | 100.0% | Basic Tech Adopters |
| fpelaw.com | 46.0 | 100.0% | Conversion-Focused Firms |
| Pracht Injury Lawyers | 46.0 | 100.0% | Conversion-Focused Firms |
| Kode Law Firm | 46.0 | 100.0% | Conversion-Focused Firms |
| Littlejohn Law LLC | 70.0 | 100.0% | Retention Innovators |
| James E. Short, PLC | 46.0 | 100.0% | Conversion-Focused Firms |
| The Bonneau Law Firm | 42.0 | 100.0% | Conversion-Focused Firms |
| mallardlawfirm.com | 56.5 | 100.0% | Conversion-Focused Firms |
Funnel Coverage
2/4 stages
Awareness
80%
Foster Web Marketing · Google Analytics · Google Tag Manager
Engagement
0%
Conversion
40%
Intaker
Retention
0%
conversion stack (Intaker)
Technology Opportunities
used by peers
WordPress
CallRail
Cloudflare Web Analytics
Facebook Pixel
Divi
Local Competitors
same state, similar size
| Firm | Score | Grade | Attys | City | |
|---|---|---|---|---|---|
| The Mottley Law Firm PLC | 50.0 | C- | 8 | Richmond | you |
| Lawrence Law Firm, | 51.0 | C- | 11 | Roanoke | |
| The Law Offices of Daniel L. Crandall & Associates | 84.3 | A- | 10 | Roanoke | |
| Barney Injury Law | 12.0 | F | 9 | Virginia Beach | |
| Blankingship & Keith | 9.5 | F | 9 | Fairfax | |
| Alex Taylor Law, PLC | 20.0 | F | 9 | Richmond |
Attorney Roster
1 found
| Name | Location | Practice |
|---|---|---|
| Kevin Mottley | Alexandria, Virginia | personal-injury |
Office Locations
9 offices
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