23F
Sophistication Index

Morae

Morae Legal is a full service integrated solution provider, focused on helping law departments enhance performance with measureable results and reduced costs. The company is comprised of a team of sea…

HQ Houston, TX#408 of 906 Attorneys 1 moraeglobal.com Tel +1 713-244-6000 Est. 2015
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Morae is a Houston, Texas-based personal injury firm running 13 technologies across 10 categories. Key investments include Google Tag Manager for analytics, Apple Business Chat for chat & intake & Google Workspace for email infrastructure. Ranked #698 among 7,198 firms in the Awareness-Only Firms segment, Morae outperforms 90% of PI firms nationally on technology investment.

Market Segment View segment →
Awareness-Only Firms 7198 firms
90.3% Percentile
#698 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 13 tools detected
Analytics 1
Google Tag Manager
Chat & Intake 1
Apple Business Chat
Email Infrastructure 2
Google Workspace Microsoft 365
file_storage 1
Box
JS Framework 2
Next.js React
Marketing Automation 1
Pardot
project_management 1
Atlassian
Security 2
Duo Security KnowBe4
UI Framework 1
Tailwind CSS
video_conferencing 1
Zoom
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
ahead
Your firm Segment avg
Firms with Similar Tech
FirmScoreSimilaritySegment
City of San Francisco 37.5 100.0% Awareness-Only Firms
Michels and Lew 9.5 99.5% Awareness-Only Firms
Mayberryadvisors 9.5 99.5% Awareness-Only Firms
Hay Law 9.5 99.2% Awareness-Only Firms
Precedent 10.5 99.0% Awareness-Only Firms
Pirkey Barber 9.5 98.7% Awareness-Only Firms
Carmona 23.0 98.4% Awareness-Only Firms
Hwang Law Group 9.5 98.4% Awareness-Only Firms
Funnel Coverage 2/4 stages
Awareness
40%
Google Tag Manager
Engagement
40%
Apple Business Chat
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Analytics
75.7% of Awareness-Only Firms
WordPress
43.9% of Awareness-Only Firms
Google reCAPTCHA
13.5% of Awareness-Only Firms
Elementor
12.9% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Morae 23.0 F 1 Houston you
Nemeroff Law Firm 33.5 F 10 Houston
Packard Law Firm 26.0 F 10 San Antonio
The Matthews Firm 9.5 F 10 Houston
Reaud Morgan & Quinn 73.5 B 10 Beaumont
The Erwin Law Firm, LLP 9.5 F 10 San Marcos
Office Locations 1 offices
Headquarters
Houston, TX
1000 Louisiana Street, 77002

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Misty
Misty Firm Data Analyst Top Law Dog