38F
Sophistication Index

Johnston

At Johnston, Kinney & Zulaica LLP, we believe that competent, dependable trust and estate representation requires expertise in estate planning, trust administration, probate, and the formation of busi…

HQ San Francisco, CA#40 of 140 Attorneys 1 jkzllp.com
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Johnston is a San Francisco, California-based personal injury firm running 5 technologies across 5 categories. Key investments include Cloudflare Web Analytics for analytics, SendGrid for email marketing & Microsoft 365 for email infrastructure. Johnston is part of the Retention Innovators segment, a group of 1,852 firms with similar technology investment patterns.

Market Segment View segment →
Retention Innovators 1852 firms
33.3% Percentile
#1233 Rank in segment
52.3 Segment avg SI

Firms with a strong toolset supporting retention, alongside moderate awareness and engagement.

Technology Stack 5 tools detected
Analytics 1
Cloudflare Web Analytics
Email Infrastructure 1
Microsoft 365
Email Marketing 1
SendGrid
Email Security 1
Barracuda
Security 1
Cloudflare Turnstile
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Ktslaw 38.5 100.0% Awareness Leaders
Nice Law Firm 34.5 100.0% Awareness Leaders
ShuffieldLowman 24.0 100.0% Awareness-Only Firms
Irvine Chamber of Commerce 21.5 100.0% Retention Innovators
King & Spalding 40.0 100.0% Retention Innovators
Parker Poe Adams & Bernstein Llp. 48.0 100.0% Retention Innovators
Lippes Mathias Wexler Friedman Llp. 31.0 100.0% Retention Innovators
Sheppard Mullin Richter and Hampton LLP 45.0 100.0% Awareness Leaders
Funnel Coverage 1/4 stages
Awareness
0%
Engagement
0%
Conversion
0%
Retention
40%
SendGrid
retention stack (SendGrid)
Technology Opportunities used by peers
Google Analytics
66.8% of Retention Innovators
WordPress
63.4% of Retention Innovators
Google Workspace
58.3% of Retention Innovators
Google Tag Manager
48.3% of Retention Innovators
Facebook Pixel
29.0% of Retention Innovators
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Johnston 38.5 F 1 San Francisco you
Law Ofc Kim James Kakadelas 13.5 F 10 Carlsbad
Foldenauer Law Group, Aplc 20.0 F 10 San Diego
Raymond E. Frost & Associates 0.0 F 10 Fremont
DP Injury Attorneys 55.5 C 10 San Diego
Singleton Schreiber 68.3 B- 10 Tustin
Office Locations 1 offices
Headquarters
San Francisco, CA
180 Sansome Street, 94104

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Misty
Misty Firm Data Analyst Top Law Dog