10F
Sophistication Index

Pirkey Barber

Pirkey Barber is one of the largest firms in the United States practicing in the fields of trademark, copyright, and unfair competition law. Our attorneys devote 100% of their time to trademark and co…

HQ Austin, TX#124 of 149 Attorneys 1 pirkeybarber.com Est. 2006

Pirkey Barber is a Austin, Texas-based personal injury firm running 8 technologies across 5 categories. Key investments include Google Tag Manager for analytics, Google Workspace for email infrastructure & Font Awesome for fonts. Pirkey Barber is part of the Awareness-Only Firms segment, a group of 7,198 firms with similar technology investment patterns.

Market Segment View segment →
Awareness-Only Firms 7198 firms
29.6% Percentile
#5070 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 8 tools detected
Analytics 1
Email Infrastructure 2
Fonts 1
JS Framework 2
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
Firms with Similar Tech
FirmScoreSimilaritySegment
Tomasik Kotin Kasserman LLC 9.5 98.7% Minimalist Tech Users
Noorishad Law 9.5 98.7% Awareness-Only Firms
Morae 23.0 98.7% Awareness-Only Firms
City of San Francisco 37.5 98.7% Awareness-Only Firms
Mhginsurance 9.5 98.6% Awareness-Only Firms
Connecticut Trial Lawyers Association 9.5 98.3% Awareness-Only Firms
Gough & Hancock LLP 9.5 98.3% Minimalist Tech Users
Australian Lawyers Alliance 9.5 98.3% Awareness-Only Firms
Funnel Coverage 1/4 stages
Awareness
40%
Google Tag Manager
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Analytics
75.7% of Awareness-Only Firms
WordPress
43.9% of Awareness-Only Firms
Google reCAPTCHA
13.5% of Awareness-Only Firms
Elementor
12.9% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
9.5 F 1 Austin you
Nemeroff Law Firm 33.5 F 10 Houston
Packard Law Firm 26.0 F 10 San Antonio
The Matthews Firm 9.5 F 10 Houston
Reaud Morgan & Quinn 73.5 B 10 Beaumont
The Erwin Law Firm, LLP 9.5 F 10 San Marcos
Office Locations 1 offices
Headquarters
Austin, TX
1801 East 6th Street, 78702

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Misty
Misty Firm Data Analyst Top Law Dog