60C+
Sophistication Index

michaelgopin.com

michaelgopin.com
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michaelgopin.com is a personal injury law firm with a C+ technology grade. Key investments include Facebook Pixel for analytics, Criteo for advertising & Intaker for intake software. michaelgopin.com is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
40.1% Percentile
#3491 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 17 tools detected
Advertising 1
CMS 1
Email Infrastructure 2
Forms 1
Intake Software 1
JS Library 1
Programming Language 1
PHP
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
ahead
Intake
behind
CRM / Case
behind
SEO
on-par
Email
ahead
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Karns & Karns Personal Injury and Accident Attorneys 34.0 100.0% Basic Tech Adopters
Parker Waichman Llp. 92.0 98.4% Retention Innovators
thelawofwe.com 75.0 98.0% Conversion-Focused Firms
OLSON & SONS, Attorneys-at-Law, A Law Corporation 61.5 97.9% Conversion-Focused Firms
Reiff Law Firm 72.5 97.9% Conversion-Focused Firms
Dysonlaw 92.0 97.8% Conversion-Focused Firms
DJC Law 83.3 97.8% Conversion-Focused Firms
Gruber Law Offices 73.0 97.8% Basic Tech Adopters
Funnel Coverage 3/4 stages
Awareness
96%
Criteo · Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
40%
Gravity Forms
Conversion
40%
Intaker
Retention
0%
conversion stack (Intaker)
Technology Opportunities used by peers
CallRail
48.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Local Competitors same state, similar size

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