64C+
Sophistication Index

Melvin & Melvin, PLLC

HQ Syracuse, NY#6 of 19 melvinlaw.com Tel 3154221311

Melvin & Melvin, PLLC is a Syracuse, New York-based personal injury firm running 14 technologies across 11 categories. Key investments include Cloudflare Web Analytics for analytics, Amazon SES for email marketing & Gravity Forms for forms. Within the Retention Innovators segment (1,852 firms), Melvin & Melvin, PLLC ranks #555 and outperforms 70% of peers on technology adoption.

Market Segment View segment →
Retention Innovators 1852 firms
70.0% Percentile
#555 Rank in segment
52.3 Segment avg SI

Firms with a strong toolset supporting retention, alongside moderate awareness and engagement.

Technology Stack 14 tools detected
CMS 1
Email Infrastructure 1
Email Marketing 1
Fonts 1
Forms 1
JS Library 1
Programming Language 1
PHP
Security 1
UI Framework 2
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
behind
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Pikeinsure 39.5 100.0% Retention Innovators
Sieben & Cotter, PLLC 32.0 100.0% Basic Tech Adopters
Riggs, Ellsworth & Porter PLC 39.5 100.0% Basic Tech Adopters
heardlawfirm.com 39.5 100.0% Basic Tech Adopters
Starkeagency 18.5 100.0% Awareness Leaders
mayberrylawoffice.com 34.5 100.0% Basic Tech Adopters
Research & Planning Consultants 39.5 100.0% Basic Tech Adopters
Vanstone Injury Law 51.5 100.0% Basic Tech Adopters
Funnel Coverage 3/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
60%
Gravity Forms · YouTube
Conversion
0%
Retention
40%
Amazon SES
retention stack (Amazon SES)
Technology Opportunities used by peers
Google Workspace
58.3% of Retention Innovators
Facebook Pixel
29.0% of Retention Innovators
SendGrid
26.6% of Retention Innovators
Mailchimp
20.3% of Retention Innovators
Salesforce
18.0% of Retention Innovators
Local Competitors same state, similar size
FirmScoreGradeAttysCity
63.5 C+ — Syracuse you
Sullivan Papain Block McGrath & Cannavo P.C. 39.5 F 195 New York
Gair, Gair, Conason, et al 29.0 F 177 New York
Napoli Shkolnik PLLC 93.8 A+ 147 New York
Sepulveda 77.5 B+ 141 New York
The Rothenberg Law Firm, LLP 92.0 A+ 119 New York
Office Locations 1 offices
Headquarters
Syracuse, NY
217 S Salina St, 13202

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