24F
Sophistication Index

Maslon

Business Smart, Litigation Strong | Maslon LLP For more than 65 years, Maslon LLP has provided strategic legal counsel to the business community in Minnesota and nationwide. From general corporate gui…

HQ Minneapolis, MN#46 of 93 Attorneys 1 maslon.com Est. 1956
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Maslon is a Minneapolis, Minnesota-based personal injury firm running 8 technologies across 5 categories. Key investments include Google Analytics for analytics, Microsoft 365 for email infrastructure & Mimecast for email security. Ranked #76 among 7,198 firms in the Awareness-Only Firms segment, Maslon outperforms 99% of PI firms nationally on technology investment.

Market Segment View segment →
Awareness-Only Firms 7198 firms
99.0% Percentile
#76 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 8 tools detected
Analytics 1
Google Analytics
Email Infrastructure 1
Microsoft 365
Email Security 1
Mimecast
Fonts 3
Adobe Fonts Font Awesome Google Fonts
UI Framework 2
Bootstrap Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Liberty Mutual 24.0 100.0% Minimalist Tech Users
txinjuryattorneys.com 9.5 100.0% Awareness-Only Firms
Mountcastleinsurance 29.5 100.0% Retention Innovators
Kasso Law Firm 9.5 100.0% Awareness-Only Firms
Eebins 14.5 100.0% Minimalist Tech Users
Onthelevelinsuranceservices 9.5 100.0% Awareness-Only Firms
The Law Office of Jeffrey T. Gillingham 29.5 100.0% Retention Innovators
Mcconnaughhay 28.0 100.0% Awareness Leaders
Funnel Coverage 1/4 stages
Awareness
40%
Google Analytics
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
WordPress
43.9% of Awareness-Only Firms
Google Workspace
43.6% of Awareness-Only Firms
Google Tag Manager
24.7% of Awareness-Only Firms
Google reCAPTCHA
13.5% of Awareness-Only Firms
Elementor
12.9% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Maslon 24.0 F 1 Minneapolis you
Gabrielson Law Offices Ltd. 37.5 F 9 Sartell
Hall Law. P.A 60.5 C+ 9 St. Cloud
Maschka, Riedy, Ries & Frentz Law Firm 67.5 B- 8 Mankato
Klampe Law Firm LLC 65.0 B- 7 Rochester
Falsani, Balmer, Peterson & Quinn 14.5 F 7 Duluth
Office Locations 1 offices
Headquarters
Minneapolis, MN
90 South 7th Street, 55402

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Misty
Misty Firm Data Analyst