38F
Sophistication Index

Lone Star Legal Aid

Lone Star Legal Aid is a non-profit law firm that provides free civil legal assistance to low-income individuals and families in 72 Texas and 4 Arkansas counties. They offer advocacy, legal representa…

HQ Houston, TX#209 of 905 lonestarlegal.org Tel 7136520077 Est. 1948

Lone Star Legal Aid is a Houston, Texas-based personal injury firm running 12 technologies across 11 categories. Key investments include Google Analytics for analytics, All in One SEO for seo & Constant Contact for email marketing. Lone Star Legal Aid is part of the Retention Innovators segment, a group of 1,852 firms with similar technology investment patterns.

Market Segment View segment →
Retention Innovators 1852 firms
33.3% Percentile
#1233 Rank in segment
52.3 Segment avg SI

Firms with a strong toolset supporting retention, alongside moderate awareness and engagement.

Technology Stack 12 tools detected
Analytics 1
CMS 1
Email Infrastructure 1
Email Marketing 1
Email Security 1
Fonts 1
JS Library 1
Programming Language 1
PHP
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Welts, White & Fontaine, P.C. 9.5 98.0% Awareness-Only Firms
MM ~ LAW 9.5 97.6% Awareness-Only Firms
Lumpkinsinsurance 9.5 97.6% Awareness-Only Firms
hazzardfirm.com 13.5 97.6% Awareness-Only Firms
Letsinsure 43.0 97.6% Retention Innovators
CAC Specialty 9.5 97.6% Awareness-Only Firms
Boesen Law LLC 4.0 97.6% Minimalist Tech Users
Powers & Santola 9.5 97.6% Awareness-Only Firms
Funnel Coverage 2/4 stages
Awareness
60%
All in One SEO · Google Analytics
Engagement
0%
Conversion
0%
Retention
40%
Constant Contact
retention stack (Constant Contact)
Technology Opportunities used by peers
Google Workspace
58.3% of Retention Innovators
Google Tag Manager
48.3% of Retention Innovators
Facebook Pixel
29.0% of Retention Innovators
SendGrid
26.6% of Retention Innovators
Google reCAPTCHA
23.4% of Retention Innovators
Local Competitors same state, similar size
FirmScoreGradeAttysCity
38.5 F — Houston you
McCormick Law Firm 28.0 F 1283 Euless
Arnold & Itkin, LLP 41.5 D 597 Houston
Bailey & Galyen, Attorneys at Law 81.5 A- 590 Dallas
McCathern Law Firm 80.8 A- 282 Dallas
Thompson Law 79.8 B+ 270 Dallas
Office Locations 1 offices
Headquarters
Houston, TX
1415 Fannin St, 77002

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