82A-
Sophistication Index

Heenan & Cook

Heenan & Cook, PLLC is an experienced Montana personal injury law firm. With offices in Billings & Bozeman, MT our personal injury lawyers have helped victims recover tens of millions of dollars in d…

HQ Billings, MT#1 of 5 Attorneys 3 lawmontana.com Tel +1 406-248-7577
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Heenan & Cook is a Billings, Montana-based personal injury firm running 18 technologies across 16 categories. Key investments include Facebook Pixel for analytics, Help Scout for chat & intake & Intaker for intake software. The firm has 3 attorneys & 2 office locations. Ranked #267 among 5,831 firms in the Conversion-Focused Firms segment, Heenan & Cook outperforms 95% of PI firms nationally on technology investment.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
95.4% Percentile
#267 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 18 tools detected
Call Tracking 1
CDN 1
Chat & Intake 1
CMS 1
Email Infrastructure 1
Fonts 1
Forms 1
Intake Software 1
JS Library 1
Performance 1
Programming Language 1
PHP
Security 1
Structured Data 1
UI Framework 1
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
on-par
Email
behind
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Claggett & Sykes Law Firm 77.5 100.0% Conversion-Focused Firms
Paulson & Nace 70.0 100.0% Conversion-Focused Firms
Harris Penn & Lowry 70.0 100.0% Conversion-Focused Firms
Hickey Law Firm 70.0 100.0% Conversion-Focused Firms
Glisson Law 82.5 99.4% Conversion-Focused Firms
stlouisaccidentlaw.com 82.5 99.4% Conversion-Focused Firms
M. Austin Jackson Attorney at Law 84.1 99.4% Conversion-Focused Firms
Plattner Verderame 82.3 99.2% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
80%
Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
60%
Gravity Forms · Wistia
Conversion
60%
CallRail · Intaker
Retention
0%
4 paid tools conversion stack (CallRail, Intaker)
Technology Opportunities used by peers
Google Workspace
50.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Datadog
25.4% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
82.5 A- 3 Billings you
Morrison Sherwood Wilson Deola PLLP 0.0 F 10 Helena
Luebeck, Hammar, McCarty & Goldwarg 15.5 F 5 Bozeman
Murphy Law Firm, P.C. 57.5 C 4 Great Falls
Kovacich Snipes Johnson - Montana Trial Lawyers 56.5 C 3 Great Falls
Towe & Fitzpatrick, PLLC 66.0 B- 3 Missoula
Attorney Roster 3 found
NameLocationPractice
John C. Heenan Billings, Montana personal-injury
Joseph Cook Billings, Montana personal-injury
Merry Katherine Marr Billings, Montana personal-injury
Office Locations 2 offices
Headquarters
Billings, MT
1631 Zimmerman Trl, 59102-7655

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