42D
Sophistication Index

Los Angeles Times

The Los Angeles Times (latimes.com) is a prominent news organization providing breaking news, entertainment, sports, and political coverage for Southern California and beyond. With a rich history of j…

HQ Los Angeles, CA#116 of 389 Attorneys 1 latimes.com Tel +1 213-237-5000 Est. 1881
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Los Angeles Times is a Los Angeles, California-based personal injury firm running 12 technologies across 9 categories. Key investments include Facebook Pixel for analytics, Apple Business Chat for chat & intake & Fastly for cdn. Ranked #23 among 7,198 firms in the Awareness-Only Firms segment, Los Angeles Times outperforms 100% of PI firms nationally on technology investment.

Market Segment View segment →
Awareness-Only Firms 7198 firms
99.7% Percentile
#23 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 12 tools detected
Analytics 2
Facebook Pixel Google Analytics
CDN 1
Fastly
Chat & Intake 1
Apple Business Chat
design 1
Canva
documents 1
DocuSign
Email Infrastructure 2
Google Workspace Microsoft 365
Programming Language 1
PHP
project_management 1
Atlassian
UI Framework 2
Bootstrap Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
ahead
Your firm Segment avg
Firms with Similar Tech
FirmScoreSimilaritySegment
Famu 9.5 100.0% Awareness-Only Firms
Christensen & Jensen 9.5 99.5% Awareness-Only Firms
Aminsurance 9.5 99.5% Awareness-Only Firms
CLS Law Injury Lawyers 9.5 99.2% Awareness-Only Firms
Handley Law 9.5 99.2% Awareness-Only Firms
bahuriak.com 9.5 99.0% Awareness-Only Firms
Madison Law Group 9.5 99.0% Awareness-Only Firms
Salzmann Hughes 9.5 99.0% Awareness-Only Firms
Funnel Coverage 2/4 stages
Awareness
60%
Facebook Pixel · Google Analytics
Engagement
40%
Apple Business Chat
Conversion
0%
Retention
0%
Technology Opportunities used by peers
WordPress
43.9% of Awareness-Only Firms
Google Tag Manager
24.7% of Awareness-Only Firms
Google reCAPTCHA
13.5% of Awareness-Only Firms
Elementor
12.9% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Los Angeles Times 42.5 D 1 Los Angeles you
Raymond E. Frost & Associates 0.0 F 10 Fremont
Law Ofc Kim James Kakadelas 13.5 F 10 Carlsbad
DP Injury Attorneys 55.5 C 10 San Diego
Foldenauer Law Group, Aplc 20.0 F 10 San Diego
Singleton Schreiber 68.3 B- 10 Tustin
Office Locations 1 offices
Headquarters
Los Angeles, CA
202 W 1st St, 90012

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