74B
Sophistication Index

Lassiter Law Firm

For the past fifteen years, the Houston Texas Personal Injury Lawyers of the Lassiter Law Firm have focused on helping injured people and the families of wrongful death victims. When our personal inju…

HQ Houston, TX#44 of 905 lassiterlaw.net Tel +1 713-521-0104

Lassiter Law Firm is a Houston, Texas-based personal injury firm running 13 technologies across 11 categories. Key investments include Google Analytics for analytics, Intaker for intake software & Contact Form 7 for forms. Within the Conversion-Focused Firms segment (5,831 firms), Lassiter Law Firm ranks #1396 and outperforms 76% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
76.1% Percentile
#1396 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 13 tools detected
Call Tracking 2
CMS 1
Email Infrastructure 1
Forms 1
Intake Software 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
UI Framework 1
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
behind
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Powless Law Firm, P.C. 76.0 99.4% Conversion-Focused Firms
Pearson Law 45.0 99.0% Conversion-Focused Firms
Cunha & Holcomb, P.C. 59.5 99.0% Conversion-Focused Firms
Frontlightinsurance 34.5 99.0% Basic Tech Adopters
Romano Law PLLC 70.0 99.0% Conversion-Focused Firms
Wm. Keith Dozier, LLC 59.5 99.0% Conversion-Focused Firms
norristownlegal.com 53.5 99.0% Conversion-Focused Firms
mehdlaw.com 38.5 99.0% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
60%
Contact Form 7 · YouTube
Conversion
80%
CallRail · CallTrackingMetrics · Intaker
Retention
0%
conversion stack (CallRail, CallTrackingMetrics, Intaker)
Technology Opportunities used by peers
Google Workspace
50.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
73.5 B — Houston you
McCormick Law Firm 28.0 F 1283 Euless
Arnold & Itkin, LLP 41.5 D 597 Houston
Bailey & Galyen, Attorneys at Law 81.5 A- 590 Dallas
McCathern Law Firm 80.8 A- 282 Dallas
Thompson Law 79.8 B+ 270 Dallas
Attorney Roster 1 found
NameLocationPractice
Office Locations 1 offices
Headquarters
Houston, TX
3120 Southwest Freeway, 77098

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