62C+
Sophistication Index

kern.com

kern.com
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kern.com is a personal injury law firm with a C+ technology grade. Key investments include Facebook Pixel for analytics, HubSpot Chat for chat & intake & HubSpot CMS Hub for cms. Ranked #168 among 6,792 firms in the Basic Tech Adopters segment, kern.com outperforms 98% of PI firms nationally on technology investment.

Market Segment View segment →
Basic Tech Adopters 6792 firms
97.5% Percentile
#168 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 14 tools detected
Analytics 4
Facebook Pixel Google Analytics Google Tag Manager LinkedIn Insight
Chat & Intake 1
HubSpot Chat
CMS 1
HubSpot CMS Hub
Email Infrastructure 2
Google Workspace Microsoft 365
Email Security 1
Proofpoint
Fonts 1
Adobe Fonts
JS Library 1
jQuery
UI Framework 2
Bootstrap Tailwind CSS
Video Hosting 1
Wistia
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
New Mexico Legal Group 74.0 100.0% Conversion-Focused Firms
Milzhealthgroup 62.3 100.0% Basic Tech Adopters
ginnpatrou.com 65.0 100.0% Conversion-Focused Firms
aimufualaw.com 30.5 99.0% Basic Tech Adopters
Sellers Law Firm 35.5 99.0% Conversion-Focused Firms
ANDROVETT LEGAL MEDIA & MARKETING, LP 15.5 99.0% Awareness Leaders
underwoodlawoffice.com 46.0 99.0% Basic Tech Adopters
Sourceinsgroup 29.0 99.0% Awareness Leaders
Funnel Coverage 2/4 stages
Awareness
96%
Facebook Pixel · Google Analytics · Google Tag Manager · LinkedIn Insight
Engagement
60%
HubSpot Chat · Wistia
Conversion
0%
Retention
0%
Technology Opportunities used by peers
WordPress
85.6% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Local Competitors same state, similar size

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