38F
Sophistication Index

Jackson Walker

Jackson Walker is a Texas-based law firm with over 400 attorneys, offering comprehensive legal services to a diverse client base, including Fortune 500 companies.

HQ Dallas, TX#80 of 250 jw.com Tel 2149536000 Est. 1887
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Jackson Walker is a Dallas, Texas-based personal injury firm running 15 technologies across 13 categories. Key investments include Google Analytics for analytics, HubSpot Chat for chat & intake & Cloudflare for cdn. Within the Basic Tech Adopters segment (6,792 firms), Jackson Walker ranks #2532 and outperforms 63% of peers on technology adoption.

Market Segment View segment →
Basic Tech Adopters 6792 firms
62.7% Percentile
#2532 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 15 tools detected
Analytics 1
CDN 1
Chat & Intake 1
CMS 1
Compliance 1
Email Infrastructure 1
Email Security 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
ahead
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
The Eberst Law Firm 45.5 100.0% Conversion-Focused Firms
Guardian Law Group, PLLC 57.5 100.0% Conversion-Focused Firms
KC Law Trial Attorney 47.0 100.0% Conversion-Focused Firms
Brian J O’grady 34.5 100.0% Basic Tech Adopters
charleston-lawyer.com 51.0 100.0% Conversion-Focused Firms
Saversmarketing 54.0 98.2% Basic Tech Adopters
NgageLiveChat 55.5 98.1% Basic Tech Adopters
Kelly, J Bart III 77.0 98.1% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
40%
Google Analytics
Engagement
40%
HubSpot Chat
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Tag Manager
54.5% of Basic Tech Adopters
Microsoft 365
52.3% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
37.5 F — Dallas you
McCormick Law Firm 28.0 F 1283 Euless
Arnold & Itkin, LLP 41.5 D 597 Houston
Bailey & Galyen, Attorneys at Law 81.5 A- 590 Dallas
McCathern Law Firm 80.8 A- 282 Dallas
Thompson Law 79.8 B+ 270 Dallas
Attorney Roster 1 found
NameLocationPractice
Office Locations 1 offices
Headquarters
Dallas, TX
2323 Ross Ave Ste 600, 75201-2725

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