60C+
Sophistication Index

joecunninghamlaw.com

joecunninghamlaw.com
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joecunninghamlaw.com is a personal injury law firm with a C+ technology grade. Key investments include Facebook Pixel for analytics, Ruby Receptionist for intake software & Gravity Forms for forms. joecunninghamlaw.com is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
40.7% Percentile
#3461 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 14 tools detected
Analytics 3
Facebook Pixel Google Analytics Google Tag Manager
Call Tracking 1
CallRail
CMS 1
WordPress
Email Infrastructure 1
Google Workspace
Fonts 1
Google Fonts
Forms 1
Gravity Forms
Intake Software 1
Ruby Receptionist
JS Library 1
jQuery
Programming Language 1
PHP
Security 1
Google reCAPTCHA
UI Framework 2
Bootstrap Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
on-par
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
R Michael Coker, Esq 48.5 100.0% Basic Tech Adopters
Bluewaveinsurance 58.5 100.0% Conversion-Focused Firms
Weisser, Cummings, Podolnick & Chernoff, PLLC 79.0 100.0% Conversion-Focused Firms
Sieben Polk P.A. 66.0 100.0% Conversion-Focused Firms
Mehta & McConnell 81.5 100.0% Conversion-Focused Firms
fowlkslawfirm.com 67.5 100.0% Conversion-Focused Firms
C&B Law Group, 68.5 100.0% Conversion-Focused Firms
fineganlaw.com 59.5 100.0% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
80%
Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
40%
Gravity Forms
Conversion
60%
CallRail · Ruby Receptionist
Retention
0%
conversion stack (CallRail, Ruby Receptionist)
Technology Opportunities used by peers
Microsoft 365
55.6% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Datadog
25.4% of Conversion-Focused Firms
Local Competitors same state, similar size

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