66B-
Sophistication Index

Johnson, Larson & Peterson, P.A.

The attorneys in our firm provide a broad range of legal services to individuals & business clients throughout Wright County & surrounding areas. The Law Firm of Johnson, Larson & Peterson provides co…

HQ Buffalo, MN#1 of 3 jlplawmn.com Est. 1905
Claim Profile →

Founded in 1905, Johnson, Larson & Peterson, P.A. combines 121 years of personal injury experience with a 15-tool technology stack across 11 categories. Key investments include Adobe Launch for analytics, All in One SEO for seo & Invoca for call tracking. Within the Conversion-Focused Firms segment (5,831 firms), Johnson, Larson & Peterson, P.A. ranks #2059 and outperforms 65% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
64.7% Percentile
#2059 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 15 tools detected
Call Tracking 1
CMS 1
Email Infrastructure 1
JS Framework 1
Page Builder 1
Performance 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
behind
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Cassian & Carter LLC 66.0 100.0% Conversion-Focused Firms
Gagnoneisele 74.5 100.0% Conversion-Focused Firms
The Merkel Law Firm, LLC 74.5 100.0% Conversion-Focused Firms
Callbiggs 66.0 100.0% Conversion-Focused Firms
Russell Smith Attorneys 66.0 100.0% Conversion-Focused Firms
Law Office of Kevin L. Beard, P.A. 74.5 100.0% Conversion-Focused Firms
mikeburnslaw.com 66.0 100.0% Conversion-Focused Firms
ksrllp.com 74.5 100.0% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
80%
All in One SEO · Facebook Pixel · Google Analytics
Engagement
0%
Conversion
40%
Invoca
Retention
0%
3 enterprise-grade tools conversion stack (Invoca)
Technology Opportunities used by peers
Google Tag Manager
51.9% of Conversion-Focused Firms
Google Workspace
50.2% of Conversion-Focused Firms
CallRail
48.2% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
Gravity Forms
27.3% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
66.0 B- — Buffalo you
Super Lawyers 24.0 F 32 Eagan
TSR Injury Law 82.5 A- 29 Bloomington
SiebenCarey Personal Injury Law 49.0 D 20 Minneapolis
OFT Law PLLC 72.0 B 17 Minneapolis
Collins, Buckley, Sauntry & Haugh, Pllp 64.0 C+ 17 Saint Paul
Office Locations 1 offices
Headquarters
Buffalo, MN
908 Commercial Drive, 55313

Is this your firm?

Claim your profile to update your information and access premium competitive intelligence.

Claim jlplawmn.com →