72B
Sophistication Index

jbassettlaw.com

Attorneys 8 jbassettlaw.com

jbassettlaw.com is a personal injury law firm with a B technology grade. Key investments include Google Analytics for analytics, Help Scout for chat & intake & CallRail for call tracking. The firm has 8 office locations. Within the Conversion-Focused Firms segment (5,831 firms), jbassettlaw.com ranks #1561 and outperforms 73% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
73.2% Percentile
#1561 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 14 tools detected
Call Tracking 1
Chat & Intake 2
CMS 1
Fonts 1
JS Library 1
Page Builder 1
Performance 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
on-par
Email
behind
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
McKenzie & Snyder 81.0 100.0% Conversion-Focused Firms
Injuryfirmnow 58.5 99.0% Conversion-Focused Firms
lavelylaw.com 58.5 99.0% Conversion-Focused Firms
Belsky, Weinberg & Horowitz 45.0 99.0% Conversion-Focused Firms
unionlawfirm.com 76.5 99.0% Conversion-Focused Firms
Accident Law Group LLC 35.5 99.0% Conversion-Focused Firms
scdisabilitylawyer.com 56.5 99.0% Basic Tech Adopters
Vaughn A. Wamsley -Personal Injury and Accident Attorneys 51.0 99.0% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
60%
Microsoft Clarity · nGage
Conversion
40%
CallRail
Retention
0%
4 paid tools conversion stack (CallRail)
Technology Opportunities used by peers
Microsoft 365
55.6% of Conversion-Focused Firms
Google Workspace
50.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Local Competitors same state, similar size

No comparable firms found.

Attorney Roster 1 found
NameLocationPractice
Jason Bassett Mount Vernon, New York personal-injury

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