84A-
Sophistication Index

Hill Law Firm

Hill Law Firm is a personal injury and environmental Plaintiff's law firm serving San Antonio and the Great State of Texas. They specialize in personal injury litigation, environmental litigation, com…

HQ Fort Collins, CO#1 of 9 Attorneys 117 jahlawfirm.com Est. 2015
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Hill Law Firm operates 44 offices across CO & Texas, backed by 18 technologies spanning 11 categories. Key investments include Ahrefs for analytics, Intaker for intake software & Gravity Forms for forms. The firm has 4 attorneys & 44 office locations. Ranked #92 among 5,831 firms in the Conversion-Focused Firms segment, Hill Law Firm outperforms 98% of PI firms nationally on technology investment.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
98.4% Percentile
#92 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 18 tools detected
Call Tracking 2
CMS 1
Email Infrastructure 2
Forms 1
Intake Software 1
JS Library 1
Programming Language 1
PHP
UI Framework 2
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
ahead
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
jswlawoffices.com 73.5 99.1% Conversion-Focused Firms
bcmillerlaw.com 60.5 99.1% Conversion-Focused Firms
King, Brennan & Albin LLC 51.0 99.1% Basic Tech Adopters
Pilzer Klein PC 71.0 99.1% Conversion-Focused Firms
Wyly & Cook, PLLC 64.5 99.1% Conversion-Focused Firms
Mary Alexander & Associates 67.0 99.1% Conversion-Focused Firms
Allbee Law Firm 44.0 99.1% Conversion-Focused Firms
Shaked Law Firm 54.5 99.1% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
80%
Ahrefs · Google Analytics · Google Tag Manager
Engagement
80%
Gravity Forms · Microsoft Clarity · Wistia
Conversion
80%
CallRail · CallTrackingMetrics · Intaker
Retention
0%
5 paid tools conversion stack (CallRail, CallTrackingMetrics, Intaker)
Technology Opportunities used by peers
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
84.5 A- 117 Fort Collins you
Ogborn Mihm Llp. 66.0 B- 138 Denver
Make Right Law 30.5 F 94 Littleton
Franklin D. Azar & Associates 94.0 A+ 59 Aurora
Attorney Roster 4 found
NameLocationPractice
Justin Allen Hill Wichita Falls, Texas personal-injury
Justin Hill San Angelo, Texas personal-injury
Steven A. Lopez Wichita Falls, Texas personal-injury

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