81A-
Sophistication Index

Ipson Law

HQ Millcreek, UT#1 of 1 Attorneys 3 ipsonlaw.com
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Ipson Law is a Millcreek, Utah-based personal injury firm running 19 technologies across 14 categories. Key investments include Facebook Pixel for analytics, nGage for chat & intake & TrustIndex for reviews. The firm has 4 office locations. Ranked #556 among 5,831 firms in the Conversion-Focused Firms segment, Ipson Law outperforms 90% of PI firms nationally on technology investment.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
90.5% Percentile
#556 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 19 tools detected
Ad Fraud 1
Call Tracking 1
Chat & Intake 2
CMS 1
Email Infrastructure 1
Forms 1
JS Library 1
Maps 1
Page Builder 2
Programming Language 1
PHP
Reviews 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
ahead
Intake
ahead
CRM / Case
behind
SEO
behind
Email
behind
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Jamie Casino Injury Attorneys 71.8 99.0% Conversion-Focused Firms
Isurellc 75.8 98.8% Conversion-Focused Firms
Chris Lewis & Associates, P.C. 74.5 98.7% Conversion-Focused Firms
norristownlegal.com 53.5 98.2% Conversion-Focused Firms
mehdlaw.com 38.5 98.2% Conversion-Focused Firms
Litner + Deganian 40.0 98.2% Conversion-Focused Firms
Attorney Jeff Car Accident Lawyer 70.0 98.2% Conversion-Focused Firms
Sieben Edmunds Miller PLLC 48.0 98.2% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
80%
Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
80%
Contact Form 7 · Podium · nGage
Conversion
60%
CallRail · ClickCease
Retention
0%
4 paid tools conversion stack (CallRail, ClickCease)
Technology Opportunities used by peers
Microsoft 365
55.6% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
81.0 A- 3 Millcreek you
James Dodge Russell & Stephens, P.C. 65.0 B- 10 Salt Lake City
Guardian Law Group, PLLC 57.5 C 10 Holladay
Nuttall Brown & Assoc 0.0 F 9 Cottonwood Heights
Helgesen, Houtz & Jones 19.5 F 8 Layton
Anderson | Hinkins 45.0 D 7 South Jordan
Attorney Roster 1 found
NameLocationPractice
Michael B. Ipson Saint George, Utah personal-injury

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