38F
Sophistication Index

Romrell Dustin

McBride Romrell Dustin is a personal injury law firm located in Idaho Falls. Our team of attorneys and staff are dedicated to helping clients achieve the best possible outcome for their personal injur…

HQ Idaho Falls, ID#2 of 3 idahofallsinjurylawyer.com
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Romrell Dustin is a Idaho Falls, Idaho-based personal injury firm running 14 technologies across 11 categories. Key investments include Cloudflare Web Analytics for analytics, TrustIndex for reviews & Ninja Forms for forms. Within the Basic Tech Adopters segment (6,792 firms), Romrell Dustin ranks #2204 and outperforms 68% of peers on technology adoption.

Market Segment View segment →
Basic Tech Adopters 6792 firms
67.6% Percentile
#2204 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 14 tools detected
CMS 1
Email Infrastructure 1
Forms 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
Reviews 1
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
behind
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Hensleylaw 29.0 100.0% Basic Tech Adopters
wirthlawoffice.com 29.0 100.0% Basic Tech Adopters
Law Office of Jeremy Loew 34.5 100.0% Basic Tech Adopters
Rouxco 35.5 100.0% Basic Tech Adopters
Kauffmanins 15.5 100.0% Awareness Leaders
mcconnelllawoffices.com 20.3 100.0% Awareness Leaders
McLaughlin Law Firm, P.C. 29.0 100.0% Basic Tech Adopters
Franksandkoenig 39.5 100.0% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
40%
Ninja Forms
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Microsoft 365
52.3% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
38.5 F — Idaho Falls you
Racine Olson Nye Budge & Bailey 57.5 C 12 Pocatello
Rice McGowan & Brandt 33.5 F 10 Boise
Bowers Law Firm 0.0 F 9 Rexburg
James, Vernon & Weeks, P.A. 0.0 F 7 Coeur D'Alene
Hepworth Holzer Llp. 63.5 C+ 6 Boise
Office Locations 1 offices
Headquarters
Idaho Falls, ID
1495 East 17th Street, 83404

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