74B
Sophistication Index

Hull & Zimmerman

Hull & Zimmerman, P.C. is a personal injury law firm located in North Denver. They provide experienced and personalized legal help to individuals who have been injured in accidents. Their areas of exp…

HQ Northglenn, CO#2 of 2 Attorneys 21 hullandzimmerman.com Tel 303.423.1770 Est. 1990
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Hull & Zimmerman operates 13 offices across CO & Colorado, backed by 16 technologies spanning 13 categories. Key investments include Google Analytics for analytics, Intaker for intake software & Contact Form 7 for forms. The firm has 3 attorneys & 13 office locations. Within the Conversion-Focused Firms segment (5,831 firms), Hull & Zimmerman ranks #1345 and outperforms 77% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
76.9% Percentile
#1345 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 16 tools detected
accessibility 1
Call Tracking 1
CMS 1
Email Infrastructure 1
Forms 1
Intake Software 1
JS Library 1
Maps 1
Programming Language 1
PHP
Security 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
on-par
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Kidneigh & Kaufman, P.C. 67.5 100.0% Conversion-Focused Firms
EsquireTek 43.5 100.0% Basic Tech Adopters
National Injury Attorneys 50.0 100.0% Conversion-Focused Firms
Nationalinjuryattorneys 50.0 100.0% Conversion-Focused Firms
Ashby Thelen Lowry 77.0 100.0% Conversion-Focused Firms
manchalaw.com 67.5 100.0% Conversion-Focused Firms
londonharker.com 66.0 100.0% Conversion-Focused Firms
The Pittman Firm, P.A. 60.5 100.0% Basic Tech Adopters
Funnel Coverage 3/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
40%
Contact Form 7
Conversion
60%
CallTrackingMetrics · Intaker
Retention
0%
conversion stack (CallTrackingMetrics, Intaker)
Technology Opportunities used by peers
Microsoft 365
55.6% of Conversion-Focused Firms
CallRail
48.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
74.0 B 21 Northglenn you
Ramos Law 76.5 B+ 30 Northglenn
Klein Frank, P.C. 0.0 F 26 Boulder
Hadfield Stieben & Doutt 52.3 C- 26 Fort Collins
Sloat & Nicholson, PC 24.0 F 25 Boulder
Gerash Steiner Blanton, P.C. 62.0 C+ 25 Denver
Attorney Roster 3 found
NameLocationPractice
Michael Paul Zimmerman Colorado Springs, Colorado personal-injury
Rick Hull Lakewood, Colorado personal-injury

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