52C-
Sophistication Index

horacemann.com

Attorneys 1 horacemann.com

horacemann.com is a personal injury law firm with a C- technology grade. Key investments include Facebook Pixel for analytics, StackAdapt for advertising & accessiBe for accessibility. Ranked #33 among 2,459 firms in the Awareness Leaders segment, horacemann.com outperforms 99% of PI firms nationally on technology investment.

Market Segment View segment →
Awareness Leaders 2459 firms
98.7% Percentile
#33 Rank in segment
28.3 Segment avg SI

Firms with a strong focus on awareness but lacking in engagement, conversion, and retention.

Technology Stack 12 tools detected
accessibility 1
Advertising 2
Email Infrastructure 1
Email Security 1
Fonts 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
ahead
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Northcountyfinancial 35.5 100.0% Awareness Leaders
Intusolu 35.5 100.0% Awareness Leaders
Swann Insurance 35.5 100.0% Awareness Leaders
Massadolinde 35.5 100.0% Awareness Leaders
The Buxner Law Firm 45.0 100.0% Basic Tech Adopters
khflaw.com 11.5 100.0% Awareness-Only Firms
Firstmainstreet 46.0 100.0% Awareness Leaders
Negem & Worthington Attorneys at Law 11.5 100.0% Awareness-Only Firms
Funnel Coverage 1/4 stages
Awareness
100%
Facebook Pixel · Google Analytics · Google Tag Manager · Simpli.fi · The Trade Desk
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Microsoft 365
51.2% of Awareness Leaders
WordPress
39.2% of Awareness Leaders
Scorpion
24.3% of Awareness Leaders
AudioEye
18.3% of Awareness Leaders
Google reCAPTCHA
16.8% of Awareness Leaders
Local Competitors same state, similar size

No comparable firms found.

Office Locations 1 offices
Headquarters
St. George, UT

Is this your firm?

Claim your profile to update your information and access premium competitive intelligence.

Claim horacemann.com →
Misty
Misty Firm Data Analyst Top Law Dog