10F
Sophistication Index

Heiting and Irwin

HQ Riverside, CA#32 of 34 Attorneys 1 hilegalgroup.com Tel 9516826400

Heiting and Irwin is a Riverside, California-based personal injury firm running 9 technologies across 7 categories. Key investments include Google Analytics for analytics, UserWay for accessibility & WordPress for cms. Heiting and Irwin is part of the Awareness-Only Firms segment, a group of 7,198 firms with similar technology investment patterns.

Market Segment View segment →
Awareness-Only Firms 7198 firms
43.8% Percentile
#4049 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 9 tools detected
accessibility 1
CMS 1
Fonts 1
Programming Language 1
PHP
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
behind
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Quincey Law P.C. 10.5 100.0% Awareness-Only Firms
charlottenccaraccidentlawyers.com 10.5 100.0% Awareness-Only Firms
insurancedeniallaw.com 21.0 100.0% Awareness Leaders
Capovilla & Williams 14.5 100.0% Awareness-Only Firms
DeNafo & Walcoff, LLC 15.5 100.0% Awareness Leaders
Sattiraju & Tharney, LLP 15.5 98.0% Awareness Leaders
mjblawchicago.com 31.5 97.3% Awareness Leaders
Rencher Law Group PC 21.5 97.0% Awareness-Only Firms
Funnel Coverage 1/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Microsoft 365
48.7% of Awareness-Only Firms
WordPress
43.9% of Awareness-Only Firms
Google Workspace
43.6% of Awareness-Only Firms
Google reCAPTCHA
13.5% of Awareness-Only Firms
Elementor
12.9% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
10.5 F 1 Riverside you
Law Ofc Kim James Kakadelas 13.5 F 10 Carlsbad
Foldenauer Law Group, Aplc 20.0 F 10 San Diego
Raymond E. Frost & Associates 0.0 F 10 Fremont
DP Injury Attorneys 55.5 C 10 San Diego
Singleton Schreiber 68.3 B- 10 Tustin
Attorney Roster 1 found
NameLocationPractice
Office Locations 1 offices
Headquarters
Riverside, CA
6216 Brockton Ave, 92506-2208

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Misty
Misty Firm Data Analyst Top Law Dog