83A-
Sophistication Index

Hennessey Digital

Hennessey Digital is a full-service digital marketing agency specializing in legal marketing and other categories. We offer a holistic approach to marketing, focusing on organic search and lead genera…

HQ Los Angeles, CA#10 of 389 hennessey.com Est. 2015
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Founded in 2015, Hennessey Digital combines 11 years of personal injury experience with a 21-tool technology stack across 13 categories. Key investments include Facebook Pixel for analytics, Mailchimp for email marketing & Contact Form 7 for forms. Ranked #180 among 1,852 firms in the Retention Innovators segment, Hennessey Digital outperforms 90% of PI firms nationally on technology investment.

Market Segment View segment →
Retention Innovators 1852 firms
90.3% Percentile
#180 Rank in segment
52.3 Segment avg SI

Firms with a strong toolset supporting retention, alongside moderate awareness and engagement.

Technology Stack 21 tools detected
accessibility 1
CMS 1
Compliance 1
Email Infrastructure 1
Email Marketing 1
Forms 1
JS Library 1
Programming Language 1
PHP
Security 1
UI Framework 2
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
behind
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Solanoconsultants 39.5 99.6% Basic Tech Adopters
Simon Trial Firm 18.5 99.6% Awareness Leaders
Langley & Banack 50.0 99.6% Basic Tech Adopters
wwfvlaw.com 22.5 99.6% Awareness Leaders
Donaghue & Labrum 39.5 99.6% Basic Tech Adopters
curtisinjurylaw.com 46.5 99.6% Basic Tech Adopters
Merrill Law 47.5 99.6% Basic Tech Adopters
dallimarino.com 64.5 99.6% Basic Tech Adopters
Funnel Coverage 3/4 stages
Awareness
96%
Facebook Pixel · Google Analytics · Google Tag Manager · LinkedIn Insight
Engagement
80%
Contact Form 7 · Microsoft Clarity · Wistia
Conversion
0%
Retention
40%
Mailchimp
5 paid tools retention stack (Mailchimp)
Technology Opportunities used by peers
Microsoft 365
64.4% of Retention Innovators
SendGrid
26.6% of Retention Innovators
Salesforce
18.0% of Retention Innovators
Gravity Forms
18.0% of Retention Innovators
Elementor
15.8% of Retention Innovators
Local Competitors same state, similar size
FirmScoreGradeAttysCity
83.3 A- — Los Angeles you
The Dominguez Firm Llp. 80.8 A- 462 Los Angeles
Jacoby & Meyers 82.5 A- 449 Ontario
Wisner Baum 81.0 A- 433 Los Angeles
Sweet James Llp. 81.5 A- 415 Newport Beach
Panish | Shea | Ravipudi 69.0 B- 388 Riverside
Office Locations 1 offices
Headquarters
Los Angeles, CA
5200 Lankershim Boulevard, 91601

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