48D
Sophistication Index

The Law Offices of David Henderson

The Law Offices of David Henderson is a law practice specializing in personal injury cases in Anchorage. With over 20 years of experience, our team of attorneys has recovered millions of dollars on be…

HQ Anchorage, AK#6 of 18 henderson-law.com
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The Law Offices of David Henderson is a Anchorage, Alaska-based personal injury firm running 9 technologies across 6 categories. Key investments include Facebook Pixel for analytics, AudioEye for accessibility & Google Workspace for email infrastructure. Ranked #96 among 2,459 firms in the Awareness Leaders segment, The Law Offices of David Henderson outperforms 96% of PI firms nationally on technology investment.

Market Segment View segment →
Awareness Leaders 2459 firms
96.1% Percentile
#96 Rank in segment
28.3 Segment avg SI

Firms with a strong focus on awareness but lacking in engagement, conversion, and retention.

Technology Stack 9 tools detected
accessibility 1
Email Infrastructure 1
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
ahead
Intake
behind
CRM / Case
behind
SEO
on-par
Email
behind
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
esteslegal.com 48.0 100.0% Awareness Leaders
VollorLawFirm 48.0 100.0% Awareness Leaders
personalinjurylawchicago.com 37.5 100.0% Awareness Leaders
thejusticeattorneys.com 48.0 100.0% Awareness Leaders
Shapiro Zwanetz & Lake 48.0 100.0% Awareness Leaders
Hester Law Group, Inc., P.S. 48.0 100.0% Awareness Leaders
Law Office of Darren O'Toole 48.0 100.0% Awareness Leaders
laslaw.com 37.5 100.0% Awareness Leaders
Funnel Coverage 1/4 stages
Awareness
100%
Facebook Pixel · Google Analytics · Google Tag Manager · Scorpion · Simpli.fi
Engagement
0%
Conversion
0%
Retention
0%
3 paid tools
Technology Opportunities used by peers
Microsoft 365
51.2% of Awareness Leaders
WordPress
39.2% of Awareness Leaders
Google reCAPTCHA
16.8% of Awareness Leaders
Cloudflare Web Analytics
14.0% of Awareness Leaders
All in One SEO
12.3% of Awareness Leaders
Local Competitors same state, similar size
FirmScoreGradeAttysCity
48.0 D — Anchorage you
Birch Horton Bittner & Cherot 64.0 C+ 23 Anchorage
Johnson Law PC 35.5 F 19 Anchorage
Cook Schuhmann & Groseclose, Inc. 0.0 F 8 Fairbanks
Trueb Berne & Beard, LLP 75.5 B+ 7 Anchorage
Sandberg & Pace, LLC 0.0 F 3 Anchorage
Office Locations 1 offices
Headquarters
Anchorage, AK
3003 Minnesota Drive, 99503

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