74B
Sophistication Index

The Haynes Firm

The Haynes Firm is a law practice that specializes in resolving claims for personal injury victims in Johnson City. Their experienced attorneys are dedicated to helping innocent victims of car acciden…

HQ Johnson City, TN#1 of 2 Attorneys 5 hayneslawyers.com
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The Haynes Firm operates 6 offices across TN & Tennessee, backed by 17 technologies spanning 14 categories. Key investments include Google Analytics for analytics, Gravity Forms for forms & CallTrackingMetrics for call tracking. The firm has 6 office locations. Within the Conversion-Focused Firms segment (5,831 firms), The Haynes Firm ranks #1345 and outperforms 77% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
76.9% Percentile
#1345 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 17 tools detected
Call Tracking 1
CDN 1
CMS 1
Email Infrastructure 1
Fonts 1
Forms 1
JS Library 1
Performance 1
Programming Language 1
PHP
Security 1
Structured Data 1
UI Framework 2
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
on-par
Email
behind
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
King Law Offices 59.5 100.0% Conversion-Focused Firms
marralaw.com 73.5 100.0% Conversion-Focused Firms
Perna & Abracht, LLC 72.5 99.4% Conversion-Focused Firms
Cohen, Feeley, Altemose & Rambo 71.3 99.0% Basic Tech Adopters
Sinh Ahluwalia LLC 74.0 99.0% Conversion-Focused Firms
wisemantriallaw.com 70.0 99.0% Conversion-Focused Firms
The Cates Law Firm, 72.5 99.0% Conversion-Focused Firms
romanolawpc.com 61.8 99.0% Basic Tech Adopters
Funnel Coverage 3/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
60%
Gravity Forms · Wistia
Conversion
40%
CallTrackingMetrics
Retention
0%
3 paid tools conversion stack (CallTrackingMetrics)
Technology Opportunities used by peers
Google Workspace
50.2% of Conversion-Focused Firms
CallRail
48.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
74.0 B 5 Johnson City you
Banks & Jones 70.0 B 10 Knoxville
Lowery & Lowery, Pllc 64.0 C+ 9 Lebanon
Epstein Law Firm 64.0 C+ 9 Chattanooga
The Kennedy Law Firm, PLLC 66.0 B- 9 Clarksville
Law Office of Perry A. Craft, PLLC 20.0 F 8 Nashville
Attorney Roster 1 found
NameLocationPractice
Olen Gale Haynes Jr. Murfreesboro, Tennessee personal-injury

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