40F
Sophistication Index

Hayes Law

Hayes Law is a law firm based in Greensboro, North Carolina. With over 28 years of legal experience, our team of personal injury lawyers, investigators, and staff members are dedicated to advocating f…

HQ Greensboro, NC#11 of 27 Attorneys 1 hayeslawnc.com Est. 2014
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Hayes Law is a Greensboro, North Carolina-based personal injury firm running 7 technologies across 3 categories. Key investments include Cloudflare Web Analytics for analytics, SendGrid for email marketing & Google Workspace for email infrastructure. Hayes Law is part of the Retention Innovators segment, a group of 1,852 firms with similar technology investment patterns.

Market Segment View segment →
Retention Innovators 1852 firms
34.3% Percentile
#1213 Rank in segment
52.3 Segment avg SI

Firms with a strong toolset supporting retention, alongside moderate awareness and engagement.

Technology Stack 7 tools detected
Analytics 4
Cloudflare Web Analytics Facebook Pixel Google Analytics Google Tag Manager
Email Infrastructure 2
Google Workspace Microsoft 365
Email Marketing 1
SendGrid
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
on-par
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Lainsurance 59.5 100.0% Retention Innovators
Gh2Benefits 15.5 99.8% Awareness Leaders
Romanucci & Blandin 30.5 99.8% Basic Tech Adopters
Great American Insurance Group 36.5 99.8% Awareness Leaders
Leavitt 36.5 99.8% Awareness Leaders
Powell Klausing PLLC 14.5 99.8% Awareness-Only Firms
Fiu 30.0 99.8% Awareness Leaders
Simplyinsuranceforyou 14.5 99.8% Awareness-Only Firms
Funnel Coverage 2/4 stages
Awareness
80%
Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
0%
Conversion
0%
Retention
40%
SendGrid
retention stack (SendGrid)
Technology Opportunities used by peers
WordPress
63.4% of Retention Innovators
Google reCAPTCHA
23.4% of Retention Innovators
Mailchimp
20.3% of Retention Innovators
Salesforce
18.0% of Retention Innovators
Gravity Forms
18.0% of Retention Innovators
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Hayes Law 39.5 F 1 Greensboro you
Law Offices of C. Douglas Maynard, Jr., PLLC 66.0 B- 10 Winston Salem
Brent Adams & Associates 52.0 C- 10 Raleigh
Chandler Volta 61.0 C+ 10 Charlotte
The Devin Law Firm, P.A. 36.3 F 10 Charlotte
Fisher Stark P.A. 24.0 F 10 Asheville
Office Locations 1 offices
Headquarters
Greensboro, NC
608 Pisgah Church Road, 27455

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Misty Firm Data Analyst Top Law Dog